Eric Doty's Freelance Writer Onboarding Template

Marketing Powerups

Eric Doty, Content Lead at Dock, shares his process and template for onboarding freelance writers to his team. Download the free powerups cheatsheet: https://marketingpowerups.com/049

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🎉 About Eric Doty

Eric Doty is a content marketing leader with expertise in SEO and working with freelance writers. He currently serves as the Content Lead at Dock, a sales productivity software company.

🕰️ Timestamps and transcript

• [00:00:00] Successful Onboarding of Freelancers
• [00:00:48] Eric Doty on Onboarding Freelancers
• [00:06:52] The Benefits of Onboarding Freelance Writers Efficiently
• [00:11:10] Onboarding Guide for Freelancers at Dock
• [00:18:52] Product-led Content Strategy at Dock
• [00:20:00] 42 Agency: The Strategic Partner for B2B SaaS Companies
• [00:20:49] How to Stand Out as Freelance Writer
• [00:25:08] Defining the Audience's Expertise Level
• [00:29:53] Content Onboarding Guide and SEO Philosophy
• [00:36:49] Building an Onboarding Guide and Workflow for Writers
• [00:39:31] Dock's Content Strategy Focus on Mid-to-Bottom Funnel
• [00:45:13] Career Power Ups: The Builder Mindset
• [00:50:04] Maximizing Value through Comprehensive Leadership
• [00:51:31] Marketing Powerups Podcast Episode Overview

✨ Useful links

• Eric Doty on Linkedin - https://www.linkedin.com/in/edoty/
• Eric Doty's site - ttps://clevercontent.ca/
• LinkedIn post about onboarding freelance writers
• Dock's website - https://www.dock.us/