Ep 15: Ali & Duncan Start a Landscaping Business - Out of the Box Marketing Ideas

Marketing Ping Pong

In this episode of Marketing Ping Pong, Ali and Duncan discuss strategies for marketing a landscaping business. They explore different types of landscaping services, including lawn mowing, landscape makeovers, and high-end luxury landscaping. The hosts emphasize the importance of making the business fun and unique, such as hiring shirtless hot guys or creating showmanship with the equipment.
Takeaways

• Make your landscaping business fun and unique to stand out from the competition.
• Consider running giveaways and targeting high-end communities to attract customers.
• Utilize educational presentations and HOA involvement as effective marketing strategies.
• Use hyper-targeted Facebook ads and create spectacle installations to generate interest and engagement. Create community events and celebrations to engage with customers and build a positive reputation.
• Establish traditions that make your business stand out and create a sense of community.
• Offer personalized consultations and designs to cater to the unique needs and preferences of customers.
• Partner with other businesses for giveaways and promotions to expand your reach and attract new customers.
• Use 3D renderings and visualizations to help customers envision their landscaping projects.
• Create an exclusive and high-end experience to attract high-end clients and differentiate your business.
• Offer custom house portraits or other personalized services to create a unique and memorable experience for customers.
• Ask questions to understand customers' needs and preferences, and to build rapport and trust. Identify your target market and focus on selling products that resonate with them.
• Asking the right questions is crucial for understanding customer needs and preferences.
• Having a clear aesthetic vision can differentiate your business and attract a specific clientele.
• Consider different approaches to the same business idea and choose one that aligns with your strengths and preferences.
• Join the Marketing Ping Pong Facebook group for valuable marketing tips, tricks, and discussions.