Not many artists actually hail from Tennessee, but the scenic valleys and rolling hills of The Volunteer State are part of Dustin Lynch’s DNA. In this episode of On the Bus, Country Thunder CEO Troy Vollhoffer sits down with Dustin to discuss his journey from playing fraternity parties and weddings across the southeast to being the first country artist with a club residency at the Wynn in Las Vegas. Plus, stick around for our new segment, Thunder Strike, where Troy features upcoming festival performer Riley Green’s hit song “Damn Good Day to Leave” to give you a taste of what’s to come at Country Thunder in 2025.…
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Creating Multi-Layered Lead Source Tracking (ft. Brad Couture)
Manage episode 355112708 series 3446975
Inhoud geleverd door MadKudu Marketing. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door MadKudu Marketing of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode with Brad Couture, Marketing Operations Architect at Tulip, we discuss multi-layered lead source tracking, streamlining your campaign operations, and MOPs misconceptions.
*Brad has some great examples of processes that he's created, so this is a great one to also watch.
59 afleveringen
DelenManage episode 355112708 series 3446975
Inhoud geleverd door MadKudu Marketing. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door MadKudu Marketing of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this episode with Brad Couture, Marketing Operations Architect at Tulip, we discuss multi-layered lead source tracking, streamlining your campaign operations, and MOPs misconceptions.
*Brad has some great examples of processes that he's created, so this is a great one to also watch.
59 afleveringen
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MOPs teams are expected to include members with a variety of backgrounds and skill sets to cover multiple responsibilities. Garrett Erny covers how to build teams with members who have different competencies, how to assess skill sets, building teams, and the best way to create realistic expectations with sprints and roadmaps.…
Richard Wasylynchuk discusses the relationship between marketing ops and revenue ops and how to organize people, processes, and technologies to get the most out of a full GTM operations organization. He covers the importance of Ops pros facilitating communication, understanding the Ops charter to enable flexibility to redefine it, and having an open dialogue about the GTM strategy and the expected outcomes of campaigns and programs.…
MOPs has the ability to enable progress by using a strategic approach of untangling and improving processes. Carissa McCall covers how to translate technology mind mapping to stakeholders, communicating the value of ops, simplifying complex concepts for your audience, and how to manage the balance of maintenance and innovation.…
Like the center position in American football, marketing operations is ensuring plays and programs are launching according to plan and analyzing ways to improve. While often underrated or unnoticed, they understand the importance of their work. Daniel Zacks talks about how to enable sales with data from multiple funnels, his preferred method of upselling freemium models, why product usage is the best sign of intent, and the growing MOPs community in Israel.…
Marketing technology has changed the role of marketing and has fully enabled marketing in brand new ways. Dr. Debbie Qaqish explains how a strategic marketing operations organization can support marketing to deliver on that promise of being a revenue driver by using technology to make a business impact. Follow Dr. Debbie on LinkedIn . Download a copy of her book From Backroom to Boardroom . Download's The Pedowitz Group's report The RevOps Difference .…
It's important to have your operations and demand generation teams in lockstep to facilitate alignment and to understand what’s working for your GTM motions. According to Ben Pollack, the operations team is fueling these data-informed decisions. He shares how ops supports automated vs. targeted approaches and helps marketing and sales speak to various pains at scale. Connect with Ben on LinkedIn.…
M
Marketing Ops Confessions
The MOPs landscape is constantly changing, as well as constraints on the MOPs world. Over the last ten years, Chris Rodriguez has worked with a diverse group of companies with very different go-to-markets. He explains how to apply the lessons he learned through experiencing these paradigm shifts. Find Chris on LinkedIn or his website.…
Many organizations do not have an intentional motion around data. This leaves GTM teams in situations where they're sometimes not able use to their data to make decisions. Drew Smith discusses how to create a plan for building a data architecture and developing a measurement strategy.
Why is product-led sales so challenging? Are you really doing a product-led growth motion or just looking at different reports? Listen to this discussion between Sam Levan and Sasha Samoilov as they discuss how MOPs can utilize a maturity model to align teams, drive change, and combine meaningful insights from product and sales.…
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Marketing Ops Confessions
1 Special 50th Episode: Family Feud, Fighting Friction and Measuring what Matters (ft. Crissy Saunders, Asia Corbett & Jeff Ignacio) 1:00:52
1:00:52 
Later Afspelen 
Later Afspelen 
Lijsten 
Vind ik leuk 
Leuk1:00:52
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukWe brought together a panel of popular past speakers to play Family Feud. But it wasn’t all fun and games (actually it was a lot of fun) they shared some insights and introspection on how MOPs professionals can improve alignment across the company, what metrics matter most, and what makes some teams easier to work with than others. We even had a hot take on why we shouldn’t have hot takes!…
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Marketing Ops Confessions
1 Proving The Value of MOPs (ft. Monique Lemieux) 1:00:05
1:00:05 Later Afspelen Later Afspelen Lijsten Vind ik leuk Leuk1:00:05
Later Afspelen Later Afspelen Lijsten Vind ik leuk LeukIn this episode we talk with Monique Lemieux, Head of Marketing Ops at Drift about scaling an ops team and how to go from being viewed as a service organization to a strategic partner. She shares how to build a roadmap for a growing MOPs team, ways to create a business case showing your impact, and how to get face time with leadership…
In this episode, Angela Cirrone, Senior Director, Marketing Operations, at Sauce Labs, talks about how to confidently grow your Marketing Ops career - from participating in communities, building internal relationships, and determining what's essential. She shares how participating in communities can build your confidence, proving your value while empowering your teams,10 key things MOPs professionals should know.…
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Marketing Ops Confessions
In this episode, Vish Gupta, Marketing Operations Manager at Databricks, talks about the project management side of MOPs and how to successfully implement a new tool. She shares three takeaways for successfully implementing a new tool, how she built a streamlined intake process that solves for multiple stakeholder needs, and the benefits of adding contractors to your team.…
Sam Lee gives us an inside look at a few of the projects he's supported at DocSend including enabling his marketing team to use their MAP and report on data, using integrations to enable data actionability and data exploration, and MOPs role during the DocSend Dropbox acquisition. He also shares why the most difficult skill a MOPs professional can learn is knowing when to say "no," why RevOps should not be just another way to define SalesOps, and the role of MOPs in a PLG motion.…
In this episode we talk to David Kreitter, Head of Makrketing Operations at Workato, about structuring systems architecture and teams. He talks about the potential of a master data management system, the optimal organization of people, processes, and technology, and centralizing operations.
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