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S3E8: For Immediate Release w/ Lori Harito
Manage episode 311604901 series 3089154
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Your eyes do not deceive you, we are indeed talking Public Relations today. The hosts generically discuss how their finals season was and get sidetracked by their quirky exam anxieties. Friendly tip: NEVER CHANGE YOUR ANSWER!!!!! Moh tries pitching a campaign idea to the hosts and let's just say it still needs some work. [0:00 - 7:00]
We then dive deep into the identity crisis that comes with graduating, it’s truly unhinging. [7:08 - 16:24]
We are blessed with the presence of Lori Harito who is a talented journalist turned publicist out of Toronto. Alex and Lori bond over their heritage which was absolutely hilarious! [16:30 - 18:20]
Lori lets us into her journey to becoming a publicist and eventually starting her own PR agency! She paints a great picture of how her stint in journalism helped her climb the ranks in public relations. None of the hosts really knew what publicists do, what goes into a PR release, and the different approaches to publicity...until Lori explains all that great stuff of course. While Marketing and PR are closely related, Lori clarifies the subtle differences between them and their dynamic. [18:25 - 37:29]
Being a good publicist boils down to connections and trust, Lori tells us how she’s gone about building both while dropping some great tips. Moh has a minor anxiety attack over how stressful being a publicist seems, it really takes a special breed to keep it all together. It turns out it's pretty easy to go through a PR nightmare, the way brands respond is really the deciding factor and most do it wrong. [37:35 - 51:21]
We then switch gears into how the pandemic affected Lori and the nature of PR. Her agency was taking off right before everything shut down but somehow she found a way to make it work. [51:26 - 56:14]
It’s time for PR NIGHTMARE!!! We put Lori through our new guest segment game. We throw some ~ hypothetical ~ brand blunders and she tells us how she would handle them as that brand’s publicist. Turns out she’s really good at her job. [56:10 - 1:07:46]
The gang chats about their takeaways from our insightful discussion with Lori. You’re going to want to stick around to the end for a little announcement for what's coming up next… [1:07:52 - 1:14:36]
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