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S2E15: Marketing for Startups w/ Peter Bishop and Stephanie Enders
Manage episode 311604915 series 3089154
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In this episode of Marketing Major, we sit down with Stephanie Enders, Director of Marketing and Communications at EEDC, and Peter Bishop, Partner and Director of Conversion at ZGM Modern Marketing Partners, to talk about what it is like to market for tech companies and startups. As students, we are made aware of the future of business technology and how we need to prepare to work in this changing business environment, however these topics haven't entered marketing lectures yet. Without getting too in depth, Stephanie and Peter give us a better idea of the main differences between "traditional" and "startup" marketing as well as what we as students should expect if we choose to pursue a career in the Tech/Startup industry.
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