Understanding Your Audience: The Key to Effective Marketing

Marketing Made Easy for HR Consultants

This episode is all about defining a target market and why that's an essential step in your marketing puzzle.
You'll discover:

• How to decide on a target market that's right for you.
• Why defining a target market is the most important thing you can do for your business.
• What you should consider before deciding on a target market.
• The 1 simple thing you need to know once you've defined your target market that'll help you sell your services - or not.
• You need to niche to get any sales, right? WRONG. In fact, if you don't follow the advice in this podcast you might kill any possibility of getting any sales whatsoever.
• There are 3 key things to consider when choosing your target market - discover them here so you get it done right the first time.
• PLUS, the essential factors you MUST consider when reviewing your target market.

Show notes:
00:00 Intro
01:30 Definition of target market.
02:30 Definition of niching.
03:30 Benefits of defining a target market.
06:30 What to consider before you define your target market.
09:00 How to define a target market.
11:00 What to consider when adding extra detail to your target market definition.
12:00 Common issues when defining a target market.
14:00 Summarising your target market.
15:00 What do with your target market summary.
16:30 Summary
18:30 LinkedIn: What's hot and what's not.
Get My Help

Whenever you’re ready, here are 3 ways to get a pipeline of perfect-fit, high-paying clients, so you can confidently charge higher prices, and become the go-to guy or gal in your field.
1 - Take this free quiz you can complete in minutes to understand exactly where your marketing works - and where it doesn’t. So you understand exactly what needs to change so you get more leads, clients, sales and profits.
2 - Get a copy of my book, “How to Land Your Dream Client” - It’ll give you powerful tactics you can plug in to your business today... so you can get the right client at the right time for the right fee... even if you’ve used marketing books before and they haven’t helped you in the slightest.
3 - Become my next Case Study Client - Work with me 1 on 1 and get a pipeline of high-paying perfect-fit clients or get Double Your Money Back and a Free Afternoon Tea for Two. Simply find me on LinkedIn and message me with, “Case Study Applic...