Navigating Narcissism in Marketing: Power, Empathy & Authenticity with Becki Houlston

Marketing in the Madness

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Unmasking Narcissism: Navigating Power, Empathy, and Authenticity in Business
Narcissism in the workplace isn't just a buzzword—it's a force that shapes the very core of leadership, team dynamics, and business culture. When narcissists rise to power, often amplified by the reach of social media and modern marketing, they bring with them a wave of manipulation, ego, and ultimately, disruption. But what if we could see through the charm and identify the traits that make these individuals so dangerous in the corporate world?

Welcome back to another eye-opening episode of Marketing in the Madness! This week, we’re diving deep into the complexities of narcissism in business with the insightful Becki Houlston, a seasoned coach and therapist who’s seen firsthand the damage narcissists can cause. Together, we peel back the layers of narcissistic behaviour, revealing how these individuals thrive in environments meant to foster collaboration and innovation.

In this episode, we don’t just explore the traits and tactics of narcissists—we also arm you with the tools to navigate these challenging personalities without compromising your integrity or mental health. Becki’s insights are drawn from years of experience working with leaders and teams affected by narcissistic behaviour, making this conversation essential for anyone looking to cultivate a healthier, more authentic work environment.

If you’re ready to dig into the realities of narcissism in the workplace, here’s a taste of what’s in store:

🚨 The Narcissism Epidemic: Discover how social media and marketing have unintentionally propelled narcissists into positions of power and the chaos they leave in their wake.

🔍 Spotting Narcissistic Traits: Learn to identify the subtle signs of narcissistic behaviour, from the grandiose to the covert, and understand why challenging these individuals can be so perilous.

💼 The Cost of Narcissism in Business: Becki shares real-world examples of the toxic environments narcissists create and the personal and professional tolls they exact on everyone around them.

🌱 Empathy as the Ultimate Counterbalance: In a world increasingly dominated by AI and automation, Becki predicts the rise of an "Empathy Age," where emotional intelligence and authenticity will become the true measures of success.

🛡️ Surviving the Narcissist’s World: Equip yourself with practical strategies to deal with narcissistic bosses, clients, and colleagues, ensuring you maintain your sense of self and integrity.

Becki’s wisdom and experience make this episode a must-listen for anyone navigating the tricky waters of business relationships. Her passion for helping others understand and overcome the challenges posed by narcissists is both inspiring and empowering, offering a fresh perspective on what it means to lead with authenticity.

Whether you're a business leader, marketer, or just someone keen to understand the dynamics of power and personality in the workplace, this episode is packed with actionable insights and strategies that will help you thrive in any environment.

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Becki Houlston:

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Hoofdstukken

1. Narcissism in Marketing (00:00:00)

2. Recognising Narcissistic Traits (00:01:42)

3. Gaslighting and Manipulation (00:09:30)

4. Female Narcissists in the Workplace (00:16:38)

5. Narcissism in Business Leadership (00:23:38)

6. Authentic and Vulnerable Branding (00:26:12)

7. 
Managing Difficult People (00:37:13)

8. Prioritising Self-Awareness and Growth (00:47:53)