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Inhoud geleverd door Jessica Howard: Marketing Strategy Coach. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Jessica Howard: Marketing Strategy Coach of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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Trailer: Marketing for eCommerce Mompreneurs

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Inhoud geleverd door Jessica Howard: Marketing Strategy Coach. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Jessica Howard: Marketing Strategy Coach of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Welcome to the Marketing for eCommerce Mompreneurs podcast where we’ll discuss actionable tips for eCommerce marketing, analytics, content creation and more - all tailored for mompreneurs determined to succeed in both life and business. I’m Jessica Howard I own 2PM Marketing where I serve as a marketing strategy coach foreCommerce businesses, fellow mompreneur and podcaster . I’m a mom of 2 boys who has spent the last 15 years in the marketing industry and the last 6 years in the eCommerce marketing space helping store owners grow their business through data-driven marketing strategies. I am a data nerd who loves to research and find what’s working and what’s not for eCommerce stores. You will learn what marketing data is important to analyze, how to incorporate your sales, customer and social media data into your marketing strategy that drives revenue, brand visibility and business growth. This podcast is your framework for eCommerce marketing that works!

If you’ve ever asked yourself:

  • Why your store isn’t earning more
  • why your ad isn’t performing
  • why your emails aren’t being opened
  • why you have site visits but no conversion or
  • Why your customers are finding your site from this referral source

This is the show for you!

Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.

Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.

New episodes of Marketing for eCommerce Mompreneurs are released every Thursday! Follow along on Instagram @2pmmarketing and at 2pmmarketing.com.

Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com

  continue reading

15 afleveringen

Artwork
iconDelen
 
Manage episode 460083224 series 3636061
Inhoud geleverd door Jessica Howard: Marketing Strategy Coach. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Jessica Howard: Marketing Strategy Coach of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Welcome to the Marketing for eCommerce Mompreneurs podcast where we’ll discuss actionable tips for eCommerce marketing, analytics, content creation and more - all tailored for mompreneurs determined to succeed in both life and business. I’m Jessica Howard I own 2PM Marketing where I serve as a marketing strategy coach foreCommerce businesses, fellow mompreneur and podcaster . I’m a mom of 2 boys who has spent the last 15 years in the marketing industry and the last 6 years in the eCommerce marketing space helping store owners grow their business through data-driven marketing strategies. I am a data nerd who loves to research and find what’s working and what’s not for eCommerce stores. You will learn what marketing data is important to analyze, how to incorporate your sales, customer and social media data into your marketing strategy that drives revenue, brand visibility and business growth. This podcast is your framework for eCommerce marketing that works!

If you’ve ever asked yourself:

  • Why your store isn’t earning more
  • why your ad isn’t performing
  • why your emails aren’t being opened
  • why you have site visits but no conversion or
  • Why your customers are finding your site from this referral source

This is the show for you!

Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.

Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.

New episodes of Marketing for eCommerce Mompreneurs are released every Thursday! Follow along on Instagram @2pmmarketing and at 2pmmarketing.com.

Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com

  continue reading

15 afleveringen

Alle afleveringen

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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies podcast artwork
 
Are you a mom who has been dreaming of starting an online store forever but aren't sure where to start? Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs Podcast. In this episode, Jessica Howard dives into which eCommerce platform is perfect for moms because it is so easy to use, strong support tools and endless apps for a seamless eCommerce business. If you're ready to make your dream a reality and hear actionable tips to start building your eCommerce business, then today's episode is for you. Listen to this episode if you've ever wondered: How do I start an online store? What platform is best for eCommerce? How to start an online boutique if I'm not too tech-savvy? What is the top platform for an online store? Which eCommerce platform has the most apps? How do I make my first sale for my online store? Resource Links: Before you start your online store, you need to download the FREE marketing data tracker. When you start tracking your data from the beginning, you will start to notice trends, strategize for stronger marketing and build customeerr loyalty. Download your FREE Marketing Analytics Playbook NOW! Listen to Episode 8 for 7 tips for writing product descriptions that sell. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
 
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies podcast artwork
 
Are you an eCommerce mompreneur who is experiencing a slow sales month and you're not sure how you should be spending your time? It's industry standard for the "J" months (January, June & July) to be slow business months. You will walk away from this episode with 5 behind the scenes or backend tasks you should complete during a slower sales month to build long-term eCommerce success. In this episode of Marketing for eCommerce Mompreneurs, Jessica Howard gives you 5 specific tasks to complete that will have a major impact on your online store's functionality, improve your finances, build customer loyalty and streamline your content. Jessica highlights what tools you can use, why these tasks will ultimately drive revenue and updates you can make to your website. If you're ready to utilize your time wisely, optimize your marketing, and build long-term success for your business, then today's episode is for you. Be sure to listen to this episode if you've ever asked yourself: What should I be doing during my "downtime" as an eCommerce owner? What can I do to drive more revenue? How can I optimize my website for mobile? How do I build strong customer relationships? How to improve my email marketing strategy? Is my website loading fast enough? Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Listen to Episode 8 for 7 tips for writing product descriptions that sell. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
 
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies podcast artwork
 
Are you ready to boost your online store's average order value over 15% through easy set it and forget it strategies? This episode will share how implementing upsell and cross-sell strategies onto your eCommerce store will boost your sales. In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what an upsell and a cross-sell are, how to implement a upsell strategy, and why it's important for your business. Jessica highlights what tools and apps will work best for your store, the psychology behind why upsells work and 3 actionable tips to start implementing immediately. If you’re ready to optimize each order, increase your average order value, get your customers to purchase more from you, and, ultimately, increase your store's sales then you need to listen to this episode. After listening to this episode you will have answers to the following questions: How can I increase your store average order value? What can I do to get customers to buy more per order? What are the best strategies to identify complementary products for cross-selling in my online store? What tools or apps are most effective for automating upsell and cross-sell offers in an eCommerce store? What are some examples of upsell or cross-sell techniques? Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Listen to Episode 8 for 7 tips for writing product descriptions that sell. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
 
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies podcast artwork
 
Are you interested in growing your ecommerce business through strategic marketing strategies and stop wasting time throwing random ideas out there? This episode will help you create data-driven marketing funnels to increase your ecommerce sales. In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what a marketing funnel is and why it is essential for every eCommerce business. Jessica highlights how a data-driven marketing funnel boosts sales, retains customers and drives growth. She also walks through the 4 steps needed to implement a marketing funnel. If you’re ready to bring more eyes to your business and, ultimately, more sales, this episode will show you how to do that strategically and intentionally. Listen to this episode to answer the following questions: What is a marketing funnel, and why does my eCommerce business need one? How can a marketing funnel increase sales for my eCommerce store? What are the benefits of using a marketing funnel in eCommerce? How does a marketing funnel help eCommerce businesses grow? How do marketing funnels drive customer conversions in eCommerce? What are the key stages of a marketing funnel for eCommerce? What tools do I need to set up a marketing funnel for eCommerce? How can a marketing funnel simplify eCommerce customer journeys? Why is a marketing funnel important for scaling an online store? Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Listen to Episode 8 for 7 tips for writing product descriptions that sell. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
 
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies podcast artwork
 
Are you ready to level up your business and build a marketing strategy rooted in marketing data? Then you need to download this FREE eCommece Marketing Analytics Playbook where you can easily track your marketing data, start to see trends and strategize for a successful year. After listening to this episode you'll feel: excited to reach your business goals prepared to create a data-driven marketing strategy confident in your ability to grow your business & motherhood Resources: Download your copy of the eCommerce Marketing Analytics Playbook here . Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
 
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies podcast artwork
 
Are you tired of spinning your wheels on your marketing efforts? Feeling like you spent way too much on advertising and didn't get enough return? Wondering how your customers are finding your online business? Ready to propel your business forward with more revenue, more brand visibility and more loyal customers? Then you need to start tracking your marketing data. It's easy to do thanks to the eCommerce Marketing Analytics Playbook, a template where you can easily enter your marketing data, start to see trends and then strategize and optimize your business. To download your copy of the Analytics Playbook, click HERE. In this episode, Jessica highlights the 7 data points that every eCommerce business must review at the end of the year in order to strategize the next year! You need to hear this episode if you're ready to go into the new year with a clear understanding of your marketing efforts, see what's working and what's not and how your data shows you a clear marketing path. And it all starts by looking at the past year! Resources: 1. Download your copy of the eCommerce Marketing Analytics Playbook here . 2. Find Whitney, podcast and business coach, on Instagram @theboldmamaco . Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
 
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies podcast artwork
 
According to a study, about 87% of online customers consider product descriptions essential when making a product purchase - meaning customers like to read product descriptions before they buy! If your product descriptions are lacking or you don't have them at all or you're stuck on where to start, then this episode is for you. In this episode, you will learn a 7 step-by-step guide to writing product descriptions that work. You'll walk away from this episode with actionable tips that will convert you sales. Resources: Episode 7: How to Use Social Proof to Instantly Boost Sales Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
 
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies podcast artwork
 
Did you know that 93% of consumers read online reviews before making a purchase? Social proof isnâ��t just a nice-to-haveâ��itâ��s essential for building trust and driving sales in your eCommerce business. In today's episode, Jessica breaks down how to leverage types of social proof that boost sales instantly. Youâ��ll also learn the best ways to collect, showcase, and time your social proof for maximum impact. If you're ready to: Build trust Validate your brand Reduce purchase hesitation then it's start to start utilizing social proof on your product and landing pages. Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
 
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies podcast artwork
 
Are you an ecommerce owner struggling to come up with content ideas? If you get easily burnt out or stressed or the idea of coming up with another social post is daunting, then today’s episode is for you. Jessica highlights the seven cutting-edge content strategies your eCommerce business needs that are perfect for boosting engagement and sales in 2025. You’ll hear what types of content are expected to grow next year, where it’s most valuable to spend your time & more. You'll walk away knowing: What types of content are worth your time & energy Which types of content provide you the best return What tools will help make creating content easier If you're ready to go into your 2025 content with strategy and the knowledge of knowing you will gaini more customers, then start listening now! Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
 
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies podcast artwork
 
Did you know acquiring a new customer costs 5x more than retaining an existing one & that repeat customers spend 30 - 67% MORE per order than new customers? In this episode, Jessica dives into why it is so important to have a strategy to build repeat customers. In this episode, you'll learn 5 strategies to transform one-time customers into loyal, repeat buyers. So if you find yourself asking: How do I get customers to come back? How can I utilize email marketing to build repeat customers? What's the best way to build brand loyalty? How to increase customer satisfaction? then this episode is for you! You'll walk away knowing everything you need to do know about building customer loyalty. Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
 
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies podcast artwork
 
Welcome to Marketing for eCommerce Mompreneurs, where we share actionable tips to help you grow and optimize your eCommerce business. With Black Friday and Cyber Monday (BFCM) just around the corner, we’re here to help you navigate the busiest shopping days of the year. In today’s episode, we’re diving into what NOT to do during your BFCM sale. Whether it’s maximizing sales, avoiding customer headaches, or setting your Q4 up for success, this episode is packed with tips to help you avoid costly mistakes and come out on top this holiday season. If you're wondering: How to optimize your store for Black Friday Cyber Monday? What needs updating for the biggest sales of the year? How to turn BFCM customers into repeat customers? How to ensure that your Black Friday Cyber Monday sale runs smoothly Listen to this episode and follow these tips to set yourself up for a successful Q4. Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
 
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies podcast artwork
 
Welcome to the Marketing for eCommerce Mompreneurs podcast where we’ll discuss actionable tips for eCommerce marketing, analytics, content creation and more - all tailored for mompreneurs determined to succeed in both life and business. I’m Jessica Howard I own 2PM Marketing where I serve as a marketing strategy coach foreCommerce businesses, fellow mompreneur and podcaster . I’m a mom of 2 boys who has spent the last 15 years in the marketing industry and the last 6 years in the eCommerce marketing space helping store owners grow their business through data-driven marketing strategies. I am a data nerd who loves to research and find what’s working and what’s not for eCommerce stores. You will learn what marketing data is important to analyze, how to incorporate your sales, customer and social media data into your marketing strategy that drives revenue, brand visibility and business growth. This podcast is your framework for eCommerce marketing that works! If you’ve ever asked yourself: Why your store isn’t earning more why your ad isn’t performing why your emails aren’t being opened why you have site visits but no conversion or Why your customers are finding your site from this referral source This is the show for you! Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship. Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone. New episodes of Marketing for eCommerce Mompreneurs are released every Thursday! Follow along on Instagram @2pmmarketing and at 2pmmarketing.com . Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
 
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies podcast artwork
 
Are you ready to grow your eCommerce business with data-driven marketing strategies while also being a determined mom? Then you will want to listen to the brand new podcast, “Marketing Strategies for eCommerce Mompreneurs” - the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies. Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs. If you’ve ever asked yourself: Why my store isn’t earning more why your ad isn’t performing why your emails aren’t being opened why you have site visits but no conversion or Why are my customers finding my site from this referral source This is the show for you! We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship. Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
 
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies podcast artwork
 
Ready to use analytics to unlock your business’s potential? Join Jessica in this episode to learn how to harness the power of data, optimize your marketing, and scale your eCommerce brand—all while balancing life as a determined mompreneur! Data isn’t just numbers; it’s insight into your customers’ behaviors, preferences, and habits. We discuss how tracking this data can: Help you stand out from the competition Inform your marketing decisions to be more strategic and customer-focused Eliminate guesswork, allowing you to prioritize the content and channels that resonate most with your audience If you're ready to start building an online brand, then you need to listen to this episode. Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
 
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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies
Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies podcast artwork
 
Whether you’re just starting with landing pages or looking to refine them, this episode is packed with practical advice to help you create pages that truly convert. Join Jessica as she shares proven tips to boost your eCommerce sales, optimize ad spend, and enhance customer engagement. In this episode, we’re diving into one of the most powerful tools for increasing conversions and maximizing the return on your ad spend: landing pages . Jessica Howard, CEO of 2PM Marketing and expert in data-driven marketing, breaks down why a well-designed landing page can mean the difference between a visitor and a customer, with conversion rates often above 5% compared to the average 2-3%. Whether you’re new to landing pages or looking to optimize, this episode covers actionable strategies to create pages that convert. If you're wondering: How to build an effective landing page? What the difference between a product page and a landing page is? How to write landing page copy that converts? How to get the most out of your advertising spend? Then start listening now! Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…
 
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