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How to Thrive in the Influence Economy with Kurt Uhlir | Marketing Expedition Podcast
Manage episode 363726447 series 1954021
Kurt Uhlir is a globally-recognized marketer, operator, and speaker. He’s built and runs businesses from start-up to over $500M annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. He was at the front lines of creating several of the marketing channels we all use today, including social media management, influencer marketing, and location-based marketing. In recent years, he has focused on helping individual business owners and marketing agencies, focusing heavily on real estate in the United States. Kurt and his team have analyzed more than 50,000 real estate websites over the past 3 years, and the agent businesses behind them, to identify what works and what doesn't in modern marketing.
00:00 - 00:17 “Cost-per-click has gone up in the last like 12 months. So, this is not the time for most businesses to have the extra margin to be dumping a whole bunch into Pay-per-click…” — Kurt Uhlir
00:18 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:38 - 01:50 Kurt’s Background
01:51 - 07:55 Marketing Essentials Moment: Brand Awareness
07:56 - 09:38 Welcome to the show, Kurt!
09:39 - 13:50 Location-based Marketing
13:51 - 18:02 Evolution of Social Media Management Tools
18:03 - 24:51 Influencer Marketing Advantages
24:52 - 27:42 Effectiveness of follow-ups
28:33 - 32:00 Learn to Diversify
32:01 - 33:33 Books that Kurt recommends for High-Growth Leaders
33:34 - 36:40 Establishing a healthy company culture as a Servant leader
36:41 - 41:24 Displaying empathy at the workspace
41:25 - 48:19 Market Competition for Real Estate
48:20 - 53:03 Utilizing AI technology and machine learning tools
53:04 - 54:28 Repurposing your content to appeal to the right audience
54:29 - 55:42 Kurt helps people build great companies! Visit: kurtuhlir.com
55:43 - 56:04 Thank you so much, Kurt!
56:05 - 56:42 Share this podcast! Enjoy your marketing journey!
56:43 - 57:28 Join The Marketing Expedition Community today!
#influence #influencer #influenceeconomy #entrepreneur #business #marketing #branding #advertising #influencermarketing #digitalmarketing #socialmediamarketing #contentmarketing #marketingstrategy #aitools
Hosted on Acast. See acast.com/privacy for more information.
229 afleveringen
How to Thrive in the Influence Economy with Kurt Uhlir | Marketing Expedition Podcast
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Manage episode 363726447 series 1954021
Kurt Uhlir is a globally-recognized marketer, operator, and speaker. He’s built and runs businesses from start-up to over $500M annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. He was at the front lines of creating several of the marketing channels we all use today, including social media management, influencer marketing, and location-based marketing. In recent years, he has focused on helping individual business owners and marketing agencies, focusing heavily on real estate in the United States. Kurt and his team have analyzed more than 50,000 real estate websites over the past 3 years, and the agent businesses behind them, to identify what works and what doesn't in modern marketing.
00:00 - 00:17 “Cost-per-click has gone up in the last like 12 months. So, this is not the time for most businesses to have the extra margin to be dumping a whole bunch into Pay-per-click…” — Kurt Uhlir
00:18 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:38 - 01:50 Kurt’s Background
01:51 - 07:55 Marketing Essentials Moment: Brand Awareness
07:56 - 09:38 Welcome to the show, Kurt!
09:39 - 13:50 Location-based Marketing
13:51 - 18:02 Evolution of Social Media Management Tools
18:03 - 24:51 Influencer Marketing Advantages
24:52 - 27:42 Effectiveness of follow-ups
28:33 - 32:00 Learn to Diversify
32:01 - 33:33 Books that Kurt recommends for High-Growth Leaders
33:34 - 36:40 Establishing a healthy company culture as a Servant leader
36:41 - 41:24 Displaying empathy at the workspace
41:25 - 48:19 Market Competition for Real Estate
48:20 - 53:03 Utilizing AI technology and machine learning tools
53:04 - 54:28 Repurposing your content to appeal to the right audience
54:29 - 55:42 Kurt helps people build great companies! Visit: kurtuhlir.com
55:43 - 56:04 Thank you so much, Kurt!
56:05 - 56:42 Share this podcast! Enjoy your marketing journey!
56:43 - 57:28 Join The Marketing Expedition Community today!
#influence #influencer #influenceeconomy #entrepreneur #business #marketing #branding #advertising #influencermarketing #digitalmarketing #socialmediamarketing #contentmarketing #marketingstrategy #aitools
Hosted on Acast. See acast.com/privacy for more information.
229 afleveringen
כל הפרקים
×1 Crafting Effective Market Research for Your Business with Sean Campbell | Marketing Expedition Podcast 59:14
1 Marketing Strategies in a Zero-Click Environment with Lorraine Ball | Marketing Expedition Podcast 57:35
1 Get Speaking Gigs Now with Leisa Reid | Marketing Expedition Podcast 1:00:32
1 Growing Your Brand and Showing Up Authentically with Kristen Fields | Marketing Expedition Podcast 48:08
1 Cultivate Your Inbox: How to Elevate Your Email Marketing with Jesse Navarro | Marketing Expedition Podcast 1:09:29
1 Why Branding Isn't Marketing with Karley Cunningham | Marketing Expedition Podcast 1:02:44
1 Understanding Buyer Personas and Buying Insights with Jim Kraus | Marketing Expedition Podcast 39:47
1 Website Do's and Don'ts for Marketing Your Business with Marcia Macomber | Marketing Expedition Podcast 1:01:23
1 Expanding Your Business with Effective Content Marketing Strategies with Armando Leduc | Marketing Expedition Podcast 56:16
1 How to Create a Funnel That Will Attract High-Value Clients with Chris Benetti | Marketing Expedition Podcast 40:15
1 Turning Your Experiences into Stories that Teach, Lead, and Inspire with Mark Carpenter | Marketing Expedition Podcast 45:11
1 Mastering the Art of E-Commerce Advertising with Samir Balwani | Marketing Expedition Podcast 43:51
1 Implementing Data-Driven Decision-Making in Your Digital Marketing with Max Gomez Montejo | Marketing Expedition Podcast 49:10
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