What it takes to have a podcast

Marketing Espresso

In this special 300th episode of Marketing Espresso, I am taking you down memory lane and reflecting on my podcast journey since launching in July 2021.
I'm going to offer some practical advice on starting a podcast, highlighting as always the importance of consistency and passion.
I also want to share the realities of podcasting as a marketing tool and the significance of community feedback.
Podcasting has become the latest marketing go to channel for business... Everyone seems to have one!
And why wouldn't it? With so many Aussies and international listeners tunning into podcasts each week, hell each day - it's a lucrative channel... Surely?
(504.9 Million people listen to podcasts globally)
There are around only 720k podcasts with more than 10 episodes, out of the 5 Million podcasts that exist... I'm now a member of a pretty small club.
In fact the stat is, 44% of podcasts have less than three episodes... So to reach 300 is something I am incredibly proud of...
How did it come to be? One day I heard an advertisement "finance in less than 5 minutes daily" & I thought someone should do that for marketing...

Why can't I be that someone? I love to talk, lets put that skill to use

I pitched my idea to my business coach at the time & said I wanted it to be something people could listen to, get actionable steps from in the time it took them to drink their morning coffee

I ran downstairs recorded the sound of my coffee machine (rough audio) & sprung to generating ideas for the first 20+ episodes

My reason was because I know how much SHIT marketing advice exists.

"​Digital" has sprung a whole bunch of marketers who are awesome executors & who have risen to success when digital platforms such as Instagram & TikTok came into existence, but the reality was...​

​...These people who were giving out "marketing" advice weren't actually marketers

They'd never set a marketing budget
They'd never reported to a board
They'd never sat with a CEO creating a marketing plan which aligned with the business goals
They didn't know how to rally teams to get them on board
They may not have even put together a campaign brief, a project team & seen through a debrief of a campaign

The reality is, as much as 'showing up on social media' is a huge part of marketing these days... Advice based solely around that, won't build a sustainable business

Marketing Espresso was born solely with the goal of gifting business owners helpful marketing advice, & growing my profile in the marketing space because I knew I had skills, talents + wisdom worth sharing

It's my platform to share opinions & advice based on my 15+ year career & the continual marketing challenges I see businesses facing

If you ask my Mum it's only downfall is the explicit rating

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative