Rounding out 2024, my predictions for 2025

Marketing Espresso

It's the last episode for 2024!!
How did we get here so quickly?
It wouldn't be the final episode of the year if I didn't spend time reflecting on the year that was, and yapping about some predictions for the year ahead!
Major trends I saw this year?
The shifting from digital to real-world connections, personalized email marketing, and brand authenticity.
Yep who else saw the rise of in-person events and the decline in the effectiveness of overly salesy pitches, online courses, and the continuing relevance of email and SEO?
Also the stats are telling us - people are spending less time on social media platforms!
Most excitedly - there's a rise in brand marketing... an absolutely lost form of marketing!
So marketers, business owners I urge you in 2025 to think beyond social media and invest in a strong brand strategy.
I'm going to share my plans and hopes for 2025, while encouraging you to review your 2024 strategies and prepare for the year ahead.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative