Reporting is not a dirty word

Marketing Espresso

Reporting is not a dirty word, how to report, what to report on, what do numbers even mean.
One of my good colleagues and friends Michelle Kvello (who has been on this podcast a few times) always says when it comes to your finances "your numbers tell a story."
Well let me tell you, it is the same with your marketing...
I'm taking you on a journey of my career today and how reported helped me fight for bigger marketing budgets + also call out the sales team when they needed to be...
It allowed me to know when the leads I was pulling in for organisations were quality, or if our AdWords were attracting the wrong clients. Data and reporting has allowed me to always make calculated decisions as to where to spend big marketing budgets, and regardless of your business size, you should have a marketing budget, and you should be using data to drive decisions around it.
Sharing insights from her career, I am going to teach you that marketing is not just about acquiring new clients but also retaining existing ones. I'm discussing the concept of lifetime customer value and the necessity of having a customer relationship management (CRM) system to track client interactions.
Don't discredit the importance of asking customers how they found the business to better understand the effectiveness of marketing channels.
And yes there is significance of engagement metrics in social media and email marketing, while social media can build brand awareness, the key is converting social media interactions to email list growth.
I'm tackling topics like Google AdWords, optimising marketing strategies for different demographics, and ensuring quality leads.
As always I cannot highlight enough the need for customised reporting based on your unique business needs.

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If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
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This podcast has been produced and edited by Snappystreet Creative