Exploring Women's Leadership Archetypes with Ros Cardinal

Marketing Espresso

Don't believe women lead differently than men? Think again...
Today I have Ros on the show and she has spent years researching the different ways women lead and how to nurture those ways to make better leadership teams, but more than that increase your profits!
We're going deep on how the Industrial Revolution changed the way we work... and not for the better (for men or women!)
So how do we get back to feminine and masculine energy leading in harmony, for the greater good of the business? (OR businesses you work with!)
Ready to know what Archetype you are?
Find out here
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When she was growing up, Ros wanted to be a vet or a scientist, but her fascination with human behaviour and neuroscience led her to a career in organisational development, specialising in improving business outcomes by developing individuals, teams, and organisations.
After more than 20 years in corporate human resources and organisational development roles, a successful battle with cancer gave Ros the nudge to take her passion for transforming leaders and improving how individuals and organisations cope with change in a new direction.
Leaving her senior corporate role in 2012, Ros established her consulting business, Shaping Change, to achieve her goals.
Ros is a solution and results-oriented facilitator, with expertise spanning strategic planning, leadership development, organisational culture, change management, emotional intelligence and employee engagement.
She is also a talented and multi-award-winning executive and leadership coach, with coaching clients at executive and senior levels in Government agencies, private enterprise, and the community sector.
In 2016, Ros felt compelled to look deeply at the differences in the leadership styles of men and women. The result was the Women’s Leadership Archetypes model, now being used worldwide by women to discover how they can better leverage their natural strengths to lead with purpose, authenticity, and integrity. In 2022 Ros was recognised with a World of Difference Award by the International Alliance for Women (TIAW) for this work. Ros now licences other women coaches, facilitators, mentors, and trainers to use the WLA in their work, creating a ripple effect across the globe.
Ros is a blogger and the author of The Resilient Employee. In addition, she contributes regular articles to Leaders in Heels, The Huffington Post, and People Development magazine.
Connect with Ros: https://www.shap

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