Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Inhoud geleverd door Marketing. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Marketing of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Player FM - Podcast-app
Ga offline met de app Player FM !
Ga offline met de app Player FM !
The Next Generation of Content Marketing with AJ Huisman and Scott Monty
MP3•Thuis aflevering
Manage episode 277197241 series 1946938
Inhoud geleverd door Marketing. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Marketing of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Have you ever sat down and watched how your children or grandchildren consume content? What is their favorite type to use for entertainment? What about education? If you are seeing what I am seeing, the results are detrimental compared to the types of content we are creating today.
You see, text-based long-form content drives most Content Marketing efforts. This is the same type of content we used in the late 90s and early 00s when we were establishing web technologies because we were not able to do anything else at scale.
Today, we can stream rich-media entertainment and interactive educational content all over the world, to many diverse audiences, and yet we chose to launch a blog rather than a hub for blended content.
Then, what about the tools we use. Do you consistently fight with your IT teams to strive to get the latest and greatest CMS or CRM systems to make sure you can leverage all the new AI tools for increasing engagement? Are all your systems connected and sharing data? Likely, your IT team dictates the adoptions curve, or the heavy reliance on high-priced agencies doesn’t allow you to take advantage of the full toolset you have purchased, let alone the latest version.
AJ nailed the problem when he asked the questions, “Are marketers educated in a way that looks forward instead of backward?” and “Are the new marketers the hybrid marketers we have heard about?”
In this episode, Scott Monty and AJ Huisman join forces to discuss the future technologies that will disrupt Content Marketing and how marketers today can embrace the scary aspects to win.
Scott drives to key point, “You must be able to look back to predict the future!” It is not all about knowing what technologies, tools, and tactics are the hottest, but the trajectory of the business landscape and history to see the directions and momentum they have.
Full Show: https://enterprisemarketer.com/podcasts/m2m/season-01-episode-13
…
continue reading
You see, text-based long-form content drives most Content Marketing efforts. This is the same type of content we used in the late 90s and early 00s when we were establishing web technologies because we were not able to do anything else at scale.
Today, we can stream rich-media entertainment and interactive educational content all over the world, to many diverse audiences, and yet we chose to launch a blog rather than a hub for blended content.
Then, what about the tools we use. Do you consistently fight with your IT teams to strive to get the latest and greatest CMS or CRM systems to make sure you can leverage all the new AI tools for increasing engagement? Are all your systems connected and sharing data? Likely, your IT team dictates the adoptions curve, or the heavy reliance on high-priced agencies doesn’t allow you to take advantage of the full toolset you have purchased, let alone the latest version.
AJ nailed the problem when he asked the questions, “Are marketers educated in a way that looks forward instead of backward?” and “Are the new marketers the hybrid marketers we have heard about?”
In this episode, Scott Monty and AJ Huisman join forces to discuss the future technologies that will disrupt Content Marketing and how marketers today can embrace the scary aspects to win.
Scott drives to key point, “You must be able to look back to predict the future!” It is not all about knowing what technologies, tools, and tactics are the hottest, but the trajectory of the business landscape and history to see the directions and momentum they have.
Full Show: https://enterprisemarketer.com/podcasts/m2m/season-01-episode-13
20 afleveringen
MP3•Thuis aflevering
Manage episode 277197241 series 1946938
Inhoud geleverd door Marketing. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Marketing of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Have you ever sat down and watched how your children or grandchildren consume content? What is their favorite type to use for entertainment? What about education? If you are seeing what I am seeing, the results are detrimental compared to the types of content we are creating today.
You see, text-based long-form content drives most Content Marketing efforts. This is the same type of content we used in the late 90s and early 00s when we were establishing web technologies because we were not able to do anything else at scale.
Today, we can stream rich-media entertainment and interactive educational content all over the world, to many diverse audiences, and yet we chose to launch a blog rather than a hub for blended content.
Then, what about the tools we use. Do you consistently fight with your IT teams to strive to get the latest and greatest CMS or CRM systems to make sure you can leverage all the new AI tools for increasing engagement? Are all your systems connected and sharing data? Likely, your IT team dictates the adoptions curve, or the heavy reliance on high-priced agencies doesn’t allow you to take advantage of the full toolset you have purchased, let alone the latest version.
AJ nailed the problem when he asked the questions, “Are marketers educated in a way that looks forward instead of backward?” and “Are the new marketers the hybrid marketers we have heard about?”
In this episode, Scott Monty and AJ Huisman join forces to discuss the future technologies that will disrupt Content Marketing and how marketers today can embrace the scary aspects to win.
Scott drives to key point, “You must be able to look back to predict the future!” It is not all about knowing what technologies, tools, and tactics are the hottest, but the trajectory of the business landscape and history to see the directions and momentum they have.
Full Show: https://enterprisemarketer.com/podcasts/m2m/season-01-episode-13
…
continue reading
You see, text-based long-form content drives most Content Marketing efforts. This is the same type of content we used in the late 90s and early 00s when we were establishing web technologies because we were not able to do anything else at scale.
Today, we can stream rich-media entertainment and interactive educational content all over the world, to many diverse audiences, and yet we chose to launch a blog rather than a hub for blended content.
Then, what about the tools we use. Do you consistently fight with your IT teams to strive to get the latest and greatest CMS or CRM systems to make sure you can leverage all the new AI tools for increasing engagement? Are all your systems connected and sharing data? Likely, your IT team dictates the adoptions curve, or the heavy reliance on high-priced agencies doesn’t allow you to take advantage of the full toolset you have purchased, let alone the latest version.
AJ nailed the problem when he asked the questions, “Are marketers educated in a way that looks forward instead of backward?” and “Are the new marketers the hybrid marketers we have heard about?”
In this episode, Scott Monty and AJ Huisman join forces to discuss the future technologies that will disrupt Content Marketing and how marketers today can embrace the scary aspects to win.
Scott drives to key point, “You must be able to look back to predict the future!” It is not all about knowing what technologies, tools, and tactics are the hottest, but the trajectory of the business landscape and history to see the directions and momentum they have.
Full Show: https://enterprisemarketer.com/podcasts/m2m/season-01-episode-13
20 afleveringen
همه قسمت ها
×Welkom op Player FM!
Player FM scant het web op podcasts van hoge kwaliteit waarvan u nu kunt genieten. Het is de beste podcast-app en werkt op Android, iPhone en internet. Aanmelden om abonnementen op verschillende apparaten te synchroniseren.