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EPISODE 212- Electric Comebacks: VanMoof's CEO Eliott Wertheimer on How to Re-Market a Brand

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Inhoud geleverd door Outgrow. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Outgrow of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Eliott Wertheimer is the co-CEO of VanMoof and LAVOIE, with a background in founding FuroSystems. He has worked as an EV Charging Technologies Consultant at Zebra Fuel. Eliott holds a Master's Degree in Innovation, Entrepreneurship, and Management from Imperial College London and a Master's Degree in Aerospace Engineering from the University of Bristol.

On The Menu:

1. Overcoming internal tensions at VanMoof through transparency, communication, and fostering teamwork.

2. Importance of business model innovation, aesthetics, and intuitive features in the e-bike industry.

3. Commitment to sustainability, including better supply chain practices and a future aim for net-zero carbon emissions.

4. Navigating the complexities of scaling hardware and software products efficiently.

5. Building a community through clear brand values and product excellence, especially in rebuilding trust.

6. Financial and brand damage from recalls, emphasizing the importance of preventive measures.

Click here for a free trial: https://bit.ly/495qC9U

Follow us on social media to hear from us more -

Facebook- https://bit.ly/3ZYLiew

Instagram- https://bit.ly/3Usdrtf

Linkedin- https://bit.ly/43pdmdU

Twitter- https://bit.ly/43qPvKX

Pinterest- https://bit.ly/3KOOa9u

Happy creating!

#EliottWertheimer #VanMoof #Outgrow #ReMarket #Brands #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

  continue reading

453 afleveringen

Artwork
iconDelen
 
Manage episode 435504499 series 3232865
Inhoud geleverd door Outgrow. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Outgrow of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Eliott Wertheimer is the co-CEO of VanMoof and LAVOIE, with a background in founding FuroSystems. He has worked as an EV Charging Technologies Consultant at Zebra Fuel. Eliott holds a Master's Degree in Innovation, Entrepreneurship, and Management from Imperial College London and a Master's Degree in Aerospace Engineering from the University of Bristol.

On The Menu:

1. Overcoming internal tensions at VanMoof through transparency, communication, and fostering teamwork.

2. Importance of business model innovation, aesthetics, and intuitive features in the e-bike industry.

3. Commitment to sustainability, including better supply chain practices and a future aim for net-zero carbon emissions.

4. Navigating the complexities of scaling hardware and software products efficiently.

5. Building a community through clear brand values and product excellence, especially in rebuilding trust.

6. Financial and brand damage from recalls, emphasizing the importance of preventive measures.

Click here for a free trial: https://bit.ly/495qC9U

Follow us on social media to hear from us more -

Facebook- https://bit.ly/3ZYLiew

Instagram- https://bit.ly/3Usdrtf

Linkedin- https://bit.ly/43pdmdU

Twitter- https://bit.ly/43qPvKX

Pinterest- https://bit.ly/3KOOa9u

Happy creating!

#EliottWertheimer #VanMoof #Outgrow #ReMarket #Brands #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

  continue reading

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