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Amanda MacMillan – Nufarm (part two)
Manage episode 344109874 series 3161040
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A marketing playbook? Dave and Amanda chat wine; transferring marketing skills across product segments; transferable strategies; marketing playbook; listening and research; synergies and brand evolution; B2C versus B2B; lessons for young marketers; early career lessons; windscreen time; partnerships, vendors, agencies; technology's role in marketing; thoughts on trends; authenticity; AI, automation and marketing jobs; crystal ball; what marketing looks like in five years; Nufarm in five years; Amanda in five years.
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