))
John Bowman tells all the amazing stories from his career in advertising!
Manage episode 441556170 series 3417760
Inhoud geleverd door Jim Vinoski. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Jim Vinoski of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
We don't often delve into the world of advertising here, but how can you succeed as a manufacturer without it? Fortunately for Episode 121 we connected with one of the best ever, Adman Emeritus John Bowman from Admeritus.
John's now mostly retired, but he regaled us with absolutely fascinating stories from his career working with great consumer products companies like Folger's, P&G, and General Mills.
Here are some highlights:
5:30 - John's dad, a mechanical engineer, Boy Scout Troop Leader, and a SeaBee who was there for D-Day, and his effect on John's career
13:30 - the first segment of John's career, with companies like Dannon and Goodyear, when he learned to get out into the manufacturing plants
15:00 - the second segment of his career, with companies like De Beers, GM, and P&G, spent building their ad campaigns
16:00 - the third career segment, getting strategic with KitchenAid and seeing how business is done
19:00 - the fourth segment, when John was with Saatchi & Saatchi and focused on General Mills and global leadership
22:00 - advice for manufacturing: get a seat at the table (business strategy and communications strategy)
26:00 - looking for common ground and getting close to the consumers
28:30 - stories from Sikorsky and Folgers
There's a whole lot hear to dive into, so dive away!
126 afleveringen
Delen
