#029 | Evolving automated marketing

Making Sense of Martech

A conversation with Anu Shukla.

In this episode, I’m joined by Anu Shukla. Anu is a serial entrepreneur with over 20 years of high-tech industry experience having created a billion dollars of enterprise value from Martech startups. She is the Founder and CEO of RewardsPay Inc. and the Co-founder and Executive Chair of Botco.ai. Formerly, she was the Founder and CEO of Offerpal Media (aka Tapjoy, Inc. which was sold for $400 mm cash in Jan 2022), and she was the Founder and former CEO and Director of MyBuys Inc. (formerly Rubiconsoft) a venture-backed company acquired in 2011 for $200mm she started in 2002. Anu was the founder of Rubric, Inc one of the pioneers in Enterprise Marketing Automation 19 years ago, before the category existed. She is also a Venture Partner at Elevate.vc supporting and mentoring under-represented black, women, LatinX and other minority founders.

Ms. Shukla served on the Board of Directors of Forum for Women Entrepreneurs and Executives, International Museum of Women (IMOW.org) and the Advisory Board for the Leavey School of Business, Santa Clara University.

In this episode we talk about the wonderful world of marketing automation. Anu has seen the development of the marketing automation space for more than 20 years, building solutions and innovating right back in the 90’s. We talk about the history of automated marketing, why Anu’s all in on conversational AI, and where it’s all heading.

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You can find Anu on LinkedIn.