Ga offline met de app Player FM !
Loyalty Leaders Podcast: The Future of Customer Data and Engagement
Manage episode 407484295 series 3563040
In this week's episode: We travel to Zurich, Switzerland with Loyalty Summit's David Slavick for a pair of deep-dive discussions on customer data and engagement.
Segment 1: David checks in with Kognitiv Chief Product Officer Anthony Winheiser to discuss the complexities of the omnichannel world, transforming disparate data sources into a single customer view, and how to approach the IT gatekeepers in your organization.
Segment 2: David talks with Jebbit Chief Evangelist Pam Erlichman about building direct relationships with consumers in an age of increasing privacy, using engagement tactics to collect first-party data, and whether or not "Gamification" is a dirty word.
31 afleveringen
Manage episode 407484295 series 3563040
In this week's episode: We travel to Zurich, Switzerland with Loyalty Summit's David Slavick for a pair of deep-dive discussions on customer data and engagement.
Segment 1: David checks in with Kognitiv Chief Product Officer Anthony Winheiser to discuss the complexities of the omnichannel world, transforming disparate data sources into a single customer view, and how to approach the IT gatekeepers in your organization.
Segment 2: David talks with Jebbit Chief Evangelist Pam Erlichman about building direct relationships with consumers in an age of increasing privacy, using engagement tactics to collect first-party data, and whether or not "Gamification" is a dirty word.
31 afleveringen
Alle afleveringen
×Welkom op Player FM!
Player FM scant het web op podcasts van hoge kwaliteit waarvan u nu kunt genieten. Het is de beste podcast-app en werkt op Android, iPhone en internet. Aanmelden om abonnementen op verschillende apparaten te synchroniseren.