SOURCE: Expansion Big 12 Interested in Louisville, NC State, Virginia Tech as Expansion Additions

Locked On Big 12 | Daily College Football & Basketball Podcast

Adding Louisville to the Big 12 in an expansion could potentially have several benefits for the conference:

Enhanced Competitive Balance: Louisville boasts strong athletic programs, particularly in basketball and football. Adding them to the Big 12 would bolster the conference's overall competitiveness and strengthen its position in national discussions and rankings.

Geographic Expansion: Louisville's inclusion would expand the Big 12's footprint into the southeastern United States, complementing its existing presence in the central and western regions. This expansion could open up new markets, increase television viewership, and attract additional fans and recruits to the conference.

Financial Opportunities: Louisville's addition could bring financial benefits to the Big 12 through increased revenue from television contracts, conference distributions, and potential sponsorship opportunities. The larger market reach and fan base could enhance the conference's attractiveness to media partners and sponsors.

Recruitment and Exposure: Joining the Big 12 would provide Louisville's athletic programs with greater exposure and opportunities to recruit top-tier athletes. Competing against other strong programs in the conference could raise Louisville's national profile and attract high-caliber recruits to the university.

Strengthens Conference Stability: Adding Louisville could strengthen the Big 12's stability and long-term viability by solidifying its membership and mitigating concerns about potential departures by existing members. A larger conference with diverse geographic representation may be better positioned to navigate future changes in college athletics landscape.

Overall, adding Louisville to the Big 12 in an expansion could be viewed as a positive move that enhances the conference's competitiveness, financial standing, and geographic reach. However, the decision would depend on various factors, including Louisville's willingness to join, the terms of the agreement, and the overall strategic vision of the Big 12 conference.

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