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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Mike Boise: Coolest Conversation 08/26/2024
Manage episode 436335854 series 2641581
Inhoud geleverd door Audioboom and Coolest Conversations with the Mighty Manfred:. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Audioboom and Coolest Conversations with the Mighty Manfred: of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
The Mighty Manfred's guest this week is Mike Boise of The Chesterfield Kings. “We’re Still All The Same” is our Coolest Song in the World this week! Join the Mighty Manfred and Mike Boise for this week's Coolest Conversation, presented by Hard Rock
329 afleveringen
Manage episode 436335854 series 2641581
Inhoud geleverd door Audioboom and Coolest Conversations with the Mighty Manfred:. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Audioboom and Coolest Conversations with the Mighty Manfred: of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
The Mighty Manfred's guest this week is Mike Boise of The Chesterfield Kings. “We’re Still All The Same” is our Coolest Song in the World this week! Join the Mighty Manfred and Mike Boise for this week's Coolest Conversation, presented by Hard Rock
329 afleveringen
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×The Mighty Manfred's guest this week is Bryce Connor of The Jellybricks. “Dreaming In Stereo” by The Jellybricks is our Coolest Song in the World this week! Join the Mighty Manfred and Bryce Connor for this week's Coolest Conversation, presented by Hard Rock
The Mighty Manfred's guest this week is Flavia Couri of The Courettes. “California” by The Courettes featuring LaLa Brooks is our Coolest Song in the World this week! Join the Mighty Manfred and Flavia Couri for this week's Coolest Conversation, presented by Hard Rock
The Mighty Manfred's guest this week is Ricky Byrd. “Transistor Radio Childhood” is our Coolest Song in the World this week! Join the Mighty Manfred and Ricky Byrd for this week's Coolest Conversation, presented by Hard Rock
The Mighty Manfred's guest this week is Bob Cowsill of The Cowsills. “She Said To Me” by The Cowsills is our Coolest Song in the World this week! Join the Mighty Manfred and Bob Cowsill for this week's Coolest Conversation, presented by Hard Rock
The Mighty Manfred's guest this week is Carla Olson of Carla Olson and Tall Poppy Syndrome. “Is It True?” by Carla Olson and Tall Poppy Syndrome is our Coolest Song in the World this week! Join the Mighty Manfred and Carla Olson for this week's Coolest Conversation, presented by Hard Rock
This week is a very extra special Coolest Conversation as The Mighty Manfred’s guest is Bill Wyman! Bill has an extroardinary career spanning six decades as an author, songwriter, producer, and as an original member of the Rolling Stones. His newest solo album features our Coolest Song in the World, “Thunder on The Mountain.” Join The Mighty Manfred and Bill Wyman for this week’s Coolest Conversation, presented by Hard Rock…
The Mighty Manfred's guest this week is Stian S. Gulbrandsen of Death By Unga Bunga. “Camouflage” by Death By Unga Bunga is our Coolest Song in the World this week! Join the Mighty Manfred and Stian S. Gulbrandsen for this week's Coolest Conversation, presented by Hard Rock
The Mighty Manfred's guest this week is Glen Burtnik aka Lefty Weekling of The Weeklings. “Must Be Santa” by The Weeklings is our Coolest Song in the World this week! Join the Mighty Manfred and Glen Burtnik for this week's Coolest Conversation, presented by Hard Rock
The Mighty Manfred's guest this week is Gail Martin, the daughter of Dean Martin . “It’s Beginning To Look A Lot Like Christmas” by Dean Martin is one of our Coolest Songs in the World this week! Join the Mighty Manfred and Gail Martin for this week's Coolest Conversation, presented by Hard Rock
The Mighty Manfred’s guest this week is Chris Wonzer. Chris Wonzer produced the recently released Michael Des Barres album, “It’s Only Rock n Roll,” which features our Coolest Song in the World this week, “Fox On The Run.” Join the Mighty Manfred and Chris Wonzer for this week’s Coolest Conversation, presented by Hard Rock…
The Mighty Manfred’s guest this week is Chuck Prophet. “First Came The Thunder” by Chuck Prophet with ¿Qiensave? is our Coolest Song in the World this week. Join the Mighty Manfred and Chuck Prophet for this week’s Coolest Conversation, presented by Hard Rock
The Mighty Manfred’s guest this week is Amy Gore. In 1997, she founded the Gore Gore Girls, the first of a handful of all-female bands of the garage rock genre. Join the Mighty Manfred and Amy Gore for this week’s Coolest Conversation, presented by Hard Rock
The Mighty Manfred’s guest this week is Ken Fox of The Fleshtones. “Way Of The World” is our Coolest Song in the World this week. Join the Mighty Manfred and Ken Fox for this week’s Coolest Conversation, presented by Hard Rock
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1 Nick Lowe: Coolest Conversation 11/21/2024 1:08:30
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The Mighty Manfred’s guest this week is Nick Lowe of Nick Lowe & Los Straitjackets. “Went To A Party” is our Coolest Song in the World this week. Join the Mighty Manfred and Nick Lowe for this week’s Coolest Conversation, presented by Hard Rock
The Mighty Manfred’s guest this week is Rhett Miller from the Old 97’s. “Falling Down” is our Coolest Song in the World this week. Join the Mighty Manfred and Rhett Miller for this week’s Coolest Conversation, presented by Hard Rock
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