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Lifestyle Branding
Manage episode 283361758 series 1863909
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Are you opening a new bar or restaurant or are you looking for ways to bring in new customers? When is the right time to bring on a publicity and marketing team? What should you be posting on your restaurant’s social media pages?
If you’re like most restaurant operators, you have these questions and more. We asked Stefany Cesari & Tara Fougner from Same Paige Communications about what lifestyle branding can do for and restaurants.
ABOUT THE SHOW
Like Bite & Share is a podcast about marketing in the food business. Each episode includes an insightful interview with food marketing professionals.
SHOW NOTES
Websites mentioned in this episode:
Key Takeaways:
- There is no typical process for helping a brand create or exploit their identity. Every client will be different. Don’t try to create a turnkey approach.
- Be honest and maintain a reputation of honesty. Work in a field you love and care about, for clients that are doing things that you love and care about.
- The hardest part of starting a social media-fueled branding and PR business is that you will be working 24/7, seven days a week. You need to be prepared to put in the time.
- It can be beneficial to have your toes dipped in both the PR world and the press world. But if you do, it’s important for you to maintain a separation between the two, to avoid conflicts of interest.
- Be immersed in what your clients are doing. If you are out in the field with them every day, it gives you credibility when you tell the world that they produce a good product. It can be more influential than sitting in your office typing pitches and blasting them out to your contacts.
- If you own a restaurant or bar, the best time to bring on a PR firm is when you are ready to commit to helping them help you. That could be as soon as the early stages leading to your opening, or it could be at any time after you’ve opened. The moment that you are open and ready to go out toward the media is the moment you should bring in a PR professional.
- Dedicate real time and energy to social media. If you do it for the sake of doing it, your audience can see that. Find a consistent voice that resonates and stick to it. Then, engage with your audience. Be a participant in your community, not a posting board.
Learn more about Same Paige Communications
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