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Creating a Food Media Empire
Manage episode 283361729 series 1863909
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Geoff Kutnick is the co-founder of FoodBeast. If you are not familiar and you are food obsessed, go over to foodbeast.com, add their feed to your RSS and follow them on your favorite social network. They are a never ending source of highly entertaining, drool-worthy and funny food news and information. The site has been around 2008 and has since become a fountain of food trends, recipes and entertainment. Geoff joins the podcast to talk about best practices in creating an online community, and turning your passion into a full time career in the food industry by finding your voice.
ABOUT THE SHOW
Like Bite & Share is a podcast about marketing in the food business. Each episode includes an insightful interview with food marketing professionals.
SHOW NOTES
Key Takeaways:
- Don’t pitch irrelevant stories to bloggers or influencers. A plastic shower hook isn’t going to get coverage on a food blog.
- Through your experience writing a food blog, you may develope expertise in something other than food. Don’t write about it on your food blog. Find another outlet for it.
- Foodbeast is looking for “Food Misfits.” The best bet to get featured on Foodbeast is to showcase food that might not be for everyone, but is unique and interesting.
- If you’re aspiring to be a successful blog like Foodbeast, integrating native promotional content is a great way to stick out in a sea of First We Feasts and Food.coms.
- Facebook was Foodbeasts #1 audience acquisition channel, so it made sense to shift video priorities from YouTube to Facebook.
- Facebook video is great for growing your audience, but for monetizing your content, it’s better to do so natively on your website.
- Each social network should be attended to with its own goals. There is no one-size-fits-all solution for social media engagement.
- Finding your voice is critical, and it takes time. Be patient and put the time into building your unique voice.
Links Mentioned in this Episode:
- Pizza Hut operated by cats
- Epic Meal Time
- The Vulgar Chef
- Dude Foods
- Peep My Sneaks (Eats)
- Monkey Style In-N-Out Burger
Learn more about Geoff Kutnick and FOODBEAST:
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