The enduring appeal of FRUIT NINJA, reinventing the game for Apple Vision Pro

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Queensland based Halfbrick have been making games for almost 25 years, and chances are if you’ve picked up a phone in the last decade you’ve played one of their games.

Fruit Ninja and Jetpack Joyride, Age of Zombies or maybe you’re a bit more oldschool and played one of their Gameboy Advance games or PlayStation or Wii titles.

In an industry that surges and wanes, Halfbrick has been one of the enduring stories of game development in Australia.

Shainiel Deo is CEO and one of the founders, and Maddy Annibale have just put out their newest title, SUPER FRUIT NINJA and Jetpack Joyride 2 for the Apple Vision Pro.

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SIFTER is produced by Kyle Pauletto, Fiona Bartholomaeus, Courtney Borrett, Daniel Ang, Adam Christou and Chris Button. Mitch Loh is Senior Producer and Gianni Di Giovanni is our Executive Producer. Thanks to Audio Technica Australia for their support of SIFTER.