How She Built a Food Business to Do Good with Richa Gupta

Lifetime at Work: Interviews with Founders, Investors and Advisors

Episode 61. How do you know you should start a business, and how do you put the pieces of your life together to do it and be successful?

Richa Gupta is a food entrepreneur who founded Good Food for Good, a fantastic lineup of sauces, condiments and related food products sold in grocery stores across North America. Richa’s experience in becoming a mom combined with her desire to do something meaningful influenced her journey in bringing Good Food for Good into the world. In this episode, she shares the story of her journey into entrepreneurship and shares her tips for other people who are looking to build a meaningful career for themselves too.

On top of all that, Richa has now transitioned into an advising role for similar businesses and is the Vice President of Partnerships and Development at the Canadian Food Innovation Network (CFIN) and discusses how this next step will help her make an even bigger impact.

Key Takeaways and Discussion

• Where her career started, and the role Richa is filling today.
• Why Richa says she was always a believer and how that has helped her career.
• Where you should go if you don’t know which career path is right for you.
• What Richa’s (first) midlife crisis pushed her to pursue and where it led.
• Why insight is important in entrepreneurship.
• What sets Good Food for Good apart from other food companies.
• What she wishes she’d done first before starting her business.
• The model of business that became her saving grace.
• The role she still plays in Good Food for Good after stepping away.
• The goal of CFIN and what they’re on a mission to help food manufacturers do.
• How having several mentors has helped Richa find the success she has today.
• How leaning into your journey can help you get through the challenges of your career.