169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!

Life After Corporate

Unveiling the Secrets to Highly Engaging Content: Inside Scoop from Expert Storyteller Lisa Durante! Ready to uncover the keys to capturing your audience's attention and building a deep emotional connection through your content? In this episode of Life After Corporate, we dive into the world of content creation with Lisa Durante, a seasoned storyteller and founder of Jack Communications. Listen in as Lisa shares her insights on the evolving landscape of content marketing and the crucial elements needed to stand out amidst the crowded digital space. In a world where content is king, consistency is the key to ruling the realm of digital marketing. Lisa's wisdom has shed light on the power of long-form content, the impact of emotional storytelling, and the importance of finding your tribe. As we navigate this ever-evolving landscape, remember to entertain, educate, and empower your audience. Stay true to your authentic self, share those BTS moments, and find joy in creating compelling content that resonates. Are you ready to craft content that captivates and converts? Reach out to Lisa at JACC Communications and embark on your content creation journey today!

(00:00-10:00) Content Creation Hacks from Lisa

• - Stay consistent: Avoid jumping around between different content strategies too quickly

• - Focus on minor tweaks: Make small adjustments before completely changing your content strategy

• - Understand your audience: Dive deep into the demographic and psychographic details of your audience

• - Tell personal stories: Share relatable stories to tap into the emotions of your audience

[10:00-15:00] Leveraging Long Form Content

• - Embrace video: Repurpose long form content into video formats for enhanced engagement

• - Blend entertainment and education: Incorporate entertaining elements into educational content

• - Personal stories: Share behind-the-scenes content to entertain and engage your audience

• - Invest in professional guidance: Consider hiring experts to help evaluate and optimize your content

[15:00-20:00] Hiring Content Assistance

• - Know your limits: Hire content assistance when your time or expertise doesn't align with content needs

• - Complementary skills: Consider hiring individuals with skills and strengths that complement your own

• - Professional perspectives: Look for professionals who can offer strategic content insights

• - Accountability & learning: Outsourcing content can provide opportunities for personal growth and development

[20:00-28:18] Tips for Effective Content Creation

• - Consistency over variety: Concentrate efforts on a few channels consistently rather than spreading thin

• - Utilize AI tools: Leverage AI as a resource to aid in creating content

• - Repurposing content: Maximize the value of content by repurposing it across various channels

• - Personal touch: Infuse personal stories and behind-the-scenes content to connect with the audience

Connect with Lisa Durante

Website: Jack Communications | Content marketing experts

Instagram: @jack.communications

LInkedIn:Jack Communications: Overview | LinkedIn

Go to https://lifeaftercorporatepodcast.com/ for all episodes

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Tweetable Quotes:

"It's still hard for me to be present. And one of the things I'm even working on now is how do I show more of my personality? Because I'm so guarded and nervous. And I'm like, okay, I just wanna give the value rather than letting more people in."... Lisa Durante on overcoming on-camera anxiety

"You have to talk to your customers so that you can get to know them. And then it's bringing a lot of that into your content."... Lisa Durante on understanding customer motivations

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