How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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EP 288 - Mary Blackiston - Empathy-Driven Copy: The Secret Weapon for Law Firms
MP3•Thuis aflevering
Manage episode 446196973 series 2687856
Inhoud geleverd door Market My Market. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Market My Market of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Mary Blackiston is a Conversion Copywriter and Google Ads Conversion Strategist.
Mary helps law firms and service-providers bring in more qualified leads and clients. With tailored Google Ad strategy and empathy-driven messaging. Messaging that combines data, voice of customer research and psychological tactics.
She delves challenger-deep until they know your brand and customers inside and out and Am able to get Inside their heads, think like them, and speak their lingo. Then she’ll craft empathy-driven copy that hooks readers’ attention from the get-go — and has them nodding their heads all the way down the page.
Connect with Mary on LinkedIn: https://www.linkedin.com/in/marybblackiston/
Visit Nomad Copywriting: https://nomadcopywriting.io/
On This Episode, We Discuss…
…
continue reading
Mary helps law firms and service-providers bring in more qualified leads and clients. With tailored Google Ad strategy and empathy-driven messaging. Messaging that combines data, voice of customer research and psychological tactics.
She delves challenger-deep until they know your brand and customers inside and out and Am able to get Inside their heads, think like them, and speak their lingo. Then she’ll craft empathy-driven copy that hooks readers’ attention from the get-go — and has them nodding their heads all the way down the page.
Connect with Mary on LinkedIn: https://www.linkedin.com/in/marybblackiston/
Visit Nomad Copywriting: https://nomadcopywriting.io/
On This Episode, We Discuss…
- What Makes Writing Powerful
- How More Personal, Approachable Language Can Build Trust
- Common Mistakes Law Firms Make with Google Ads
- Social Media and Copywriting
290 afleveringen
MP3•Thuis aflevering
Manage episode 446196973 series 2687856
Inhoud geleverd door Market My Market. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Market My Market of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Mary Blackiston is a Conversion Copywriter and Google Ads Conversion Strategist.
Mary helps law firms and service-providers bring in more qualified leads and clients. With tailored Google Ad strategy and empathy-driven messaging. Messaging that combines data, voice of customer research and psychological tactics.
She delves challenger-deep until they know your brand and customers inside and out and Am able to get Inside their heads, think like them, and speak their lingo. Then she’ll craft empathy-driven copy that hooks readers’ attention from the get-go — and has them nodding their heads all the way down the page.
Connect with Mary on LinkedIn: https://www.linkedin.com/in/marybblackiston/
Visit Nomad Copywriting: https://nomadcopywriting.io/
On This Episode, We Discuss…
…
continue reading
Mary helps law firms and service-providers bring in more qualified leads and clients. With tailored Google Ad strategy and empathy-driven messaging. Messaging that combines data, voice of customer research and psychological tactics.
She delves challenger-deep until they know your brand and customers inside and out and Am able to get Inside their heads, think like them, and speak their lingo. Then she’ll craft empathy-driven copy that hooks readers’ attention from the get-go — and has them nodding their heads all the way down the page.
Connect with Mary on LinkedIn: https://www.linkedin.com/in/marybblackiston/
Visit Nomad Copywriting: https://nomadcopywriting.io/
On This Episode, We Discuss…
- What Makes Writing Powerful
- How More Personal, Approachable Language Can Build Trust
- Common Mistakes Law Firms Make with Google Ads
- Social Media and Copywriting
290 afleveringen
Alle afleveringen
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