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Roy Lapa and I talk about branding as a critical element in this Candid Conversation.
Manage episode 360369334 series 2893427
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Branding of equipment, of the equipment manufacturer or the dealer is a critical aspect of the relationship that a business has with their customers. The individual serving customers has a brand as well. The bonding of customers to their suppliers is critical in this world of rapid changes. Don’t miss the valuable information that is covered in this discussion.
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