EP63: Web 3 Marketing To Reach Gen Z

Leader Generation

In this episode, we delve into the fascinating realm of Web3 marketing. We explore the immense potential that Web3 holds for marketers while addressing the skepticism surrounding it.

Web3 goes beyond technology; it’s become a cultural representation and a powerful tool for connecting with Gen Z. We examine how Gen Z actively embraces and utilizes Web3, and discuss strategies for effectively engaging them through this platform.

Join us as we uncover the latest trends in Web3 marketing and share compelling examples of successful brand adoptions. Get ready to explore the intersection of technology, culture and marketing in the realm of Web3.

This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op.

About Jonathan Verk:

Jonathan has been building companies and brands in entertainment, advertising, tech and media for over 25 years. He was named the Executive Vice President of Web3 and Business Innovation at Mod Op following the acquisition of CreativeDepartment in 2023. After the sale of an early AI ‘telehealth for divorce’ app in 2021, he launched CreativeDepartmint to help fortune 500 companies navigate and leverage Web3. CreativeDepartmint helped clients such as WarnerBrothers, CBS, Fox/Blockchain Creative Labs, Boston Pizza, drive over $10M in revenue launching NFTs, metaverse activations and Blockchain games.

About Tessa Burg:

Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after the acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.