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Inhoud geleverd door Lane Nordlund Ag Broadcaster. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Lane Nordlund Ag Broadcaster of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
LaneCast Ag Podcast
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Inhoud geleverd door Lane Nordlund Ag Broadcaster. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Lane Nordlund Ag Broadcaster of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Lane Nordlund is ”Your Voice for Agriculture”. Broadcasting on TV, Radio and Digital Media. Lane shares ag’s story for all. Subscribe to LaneCast wherever you listen to podcasts.
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211 afleveringen
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Inhoud geleverd door Lane Nordlund Ag Broadcaster. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Lane Nordlund Ag Broadcaster of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Lane Nordlund is ”Your Voice for Agriculture”. Broadcasting on TV, Radio and Digital Media. Lane shares ag’s story for all. Subscribe to LaneCast wherever you listen to podcasts.
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211 afleveringen
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×The Lanecast Ag Podcast: Livestock Market Edition for February 14, 2025, reports weaker cattle markets, with live and feeder cattle futures under pressure and cash trade slipping. Boxed beef prices also declined, while auction markets saw mixed trends, with some feeder cattle gaining while others trended lower. Learn more about Herdwatch: https://herdwatch.com/ #CattleMarkets #FeederCattle #LivestockUpdate #AgNews #Herdwatch #cattleprices #cattleauctions…
In this special LaneCast live from CattleCon 25 , Lane Nordlund sits down with Don Close, Senior Animal Protein Analyst at Terrain, to break down the latest January 1st Cattle Inventory Report . They discuss key market trends, cattle on feed numbers, the state of herd rebuilding, and the role of dairy cattle in the beef industry. Don shares insights on the impact of drought, the age of the cow herd, and what it will take to trigger expansion. They also dive into beef demand, the influence of bird flu on protein markets, and what producers should watch for in 2025. Don’t miss the Sandhill Red Angus Sale on Tuesday March 4, 2025. Details here: https://www.sandhillredangus.com/ #CattleMarkets #BeefIndustry #CattleCon25 #HerdRebuilding #Livestock #Agriculture #CattleInventory #BeefDemand #Drought #DairyCattle #MarketTrends #Terrain…
This week on LaneCast Ag Podcast: Livestock Market Edition for the marketing week ending 1.24.25, he covers record-breaking cash and futures cattle markets. Lane highlights bullish trends, the results of the January Cattle on Feed report, and local market updates from Colorado, Montana, Wyoming, North Dakota, Nebraska and more. Don’t miss insights on what’s driving these historic prices! Check out Sandhill Red Angus: https://www.sandhillredangus.com/ #LivestockMarkets #CattlePrices #AgPodcast #LaneCast #BeefIndustry #RanchLife #agriculturenews #cattleprices #heifers #cows #anugs #western #cowboys #ranchers #videopodcast…
With a injunction temporarily back in place pausing enforcement of the Corporate Transparency Act, uncertainty still looms for business owners. In this episode of the LaneCast Ag Podcast, Kent Bacus from the National Cattlemen’s Beef Association (NCBA) breaks down what this injunction means, the potential penalties for non-compliance, and how future congressional actions or a Trump administration could shape enforcement. Stay informed and prepared—tune in for expert insights! #LaneCastPodcast #CorporateTransparencyAct #AgNews #FarmPolicy #Ranching #NCBA #AgLaw #CattleIndustry #RegulatoryCompliance #AgTalk #FarmLife #FINCIN…
Lane Nordlund sits down with Dr. Nevil Speer, livestock industry consultant and keynote speaker at the 140th Montana Stockgrowers Association Annual Convention. Together, they dive into critical topics like strong beef demand, market dynamics, tightening cattle supplies, and the global trade landscape. Dr. Speer highlights the importance of consumer demand, strategies for managing drought and risk, and why now is the time for producers to stay vigilant despite record profits. #LaneCast #BeefDemand #CattleMarkets #AgPodcast #MontanaStockGrowers #BeefIndustry #CattleProduction #AgricultureNews #DroughtManagement #GlobalTrade #WesternAgNetwork #cattleprices #steerprices #cattlemarkets…
Lane Nordlund sits down with agricultural meteorologist Brian Bledsoe who shares a forecast into what farmers and ranchers can expect across the western U.S. in 2025. #WintersWrath2025 #AgWeatherOutlook #LaneNordlundReports #BrianBledsoeForecast #FarmWeather2025 #RanchingInTheStorm #WesternUSWeather #WinterPrepForAg #StormAhead2025 #AgMeteorologyInsights…
In this episode of the LaneCast Ag Podcast, Lane Nordlund sits down with former U.S. Ambassador Gregg Doud at the 140th Montana Stockgrowers Association Annual Convention. Doud shares his insights on global trade dynamics, renewable jet fuel, and the future of animal protein production. With his extensive background as an agriculture trade negotiator and private-sector innovator, Doud emphasizes the importance of trade agreements, global market shifts, and the need for increased beef production in the U.S. Don’t miss this deep dive into the challenges and opportunities shaping agriculture on a global scale. #LaneCast #AgPodcast #WesternAgNetwork #TradeTalk #GlobalAgriculture #Cattlemen #RenewableEnergy #BeefIndustry #FarmingFuture #ranching #cattle…
Join Lane Nordlund on the LaneCast Ag Podcast from the Angus Convention 2024 in Texas! This episode features industry leaders discussing how programs like Angus Link and partnerships with IMI Global empower commercial cattlemen to improve marketing, access premiums, and boost herd genetics. With highlights on innovation, sustainability, and traceability, hear how tools like the Genetic Merit Scorecard and new maternal scoring systems are transforming the beef industry for producers and consumers alike. Guests include: John Dickinson, Director American Angus Association from California Troy Marshall, American Angus Association Dir. of Commercial Industry Relations John and Leann Saunders with IMI Global #AngusConvention2024 #AngusLink #BeefIndustry #CattleMarketing #SustainabilityInAg #VerifiedSuccess #CattleGenetics #MarketAccess #AngusVerified #GeneticMeritScorecard #FutureOfBeef #CattleProfitability #SustainableBeef #AgInnovation #TraceabilityInAg #CommercialCattlemen #BeefDemand #RanchingInnovation #CattlePrograms #BetterBeef…
In this episode of the LaneCast Ag Podcast, Lane Nordlund provides an update on livestock markets across the Western Ag Network region as September 2024 comes to a close. He covers various markets, including Torrington Livestock, Billings Livestock Commission, Dickinson in North Dakota, Ogallala Livestock in Nebraska, and La Junta Livestock in Colorado. Northern Livestock Video Auction wrapped up its fall premier sale with strong demand for lighter delivery calves, especially those sold as all-natural. This episode is sponsored by HerdWatch! #LivestockMarkets #CattlePrices #FeederCattle #WesternAg #MontanaAg #ShippingSeason #HerdWatch #BeefIndustry #RanchLife #AgricultureNews #OgallalaLivestock #BillingsLivestock #TorringtonLivestock #DickinsonLivestock #NorthernLivestockVideoAuction #catttlemarkets #ranching #livestockmarketing #cattle…
In today’s episode, Lane Nordlund talks with Justin Iverson, a Montana Stockgrowers Association member and representative on the Montana Beef Council, who has just arrived in Tokyo, Japan. Iverson is part of a U.S. Meat Export Federation trade mission focused on promoting U.S. beef in Japan. As the only Montana representative, he joins 20 other food and agriculture leaders from across the U.S. on this trip. Iverson, who runs a commercial cow-calf operation in Montana, will meet with Japanese restaurants, meat processors, and Wagyu producers to build relationships and explore opportunities to boost U.S. beef exports to the region. #BeefExports #MontanaRancher #USMeatExport #MSGA #BeefInJapan #MontanaBeef #TradeMission #AgricultureTrade #USBeef #GlobalBeefMarket #RanchLife #MontanaProud #BeefPromotion #ExportOpportunities #FarmToTable…
In this episode, we dive into the 2024 Farm Bill through the lens of agricultural lending, bringing together two seasoned experts in the field. Ed Elfmann, Senior Vice President of Agricultural and Rural Banking Policy for the American Bankers Association, joins us from Washington, D.C., where he plays a key role in shaping ag financial policy and legislation, including the Farm Bill. Alongside him, Heather Malcolm, Vice President of Ag Lending at Bank of the Rockies and a sixth-generation Montana rancher, shares her extensive experience working directly with ag producers. Together, they explore the latest updates on the Farm Bill, the significance of government loan programs, and the potential impact on both ag lenders and producers. This conversation sheds light on the evolving landscape of agricultural finance, offering valuable insights for those navigating the challenges and opportunities ahead. #FarmBill2024 #AgLending #AgricultureFinance #AgPolicy #FarmBillUpdates #AgBanking #RuralBanking #AgProducers #FinancialPrograms #AgLoans #FarmBillImpact #AgriculturalPolicy #AgIndustry #FarmBillDiscussion #AgExperts #lanecast #lanecastagpodcast #lanenordlund #bankoftherockies…
In this compelling story, a young ranching family from South Dakota, Charles and Heather Maude, find themselves in the crosshairs of a federal legal battle after being indicted for theft of government property over a 75 year old fence. The indictments were served by a U.S. Forest Service Special Agent in full tactical gear, sparking outrage among ranchers and lawmakers alike. Western Ag Network’s Lane Nordlund and Rachel Gabel discuss the matter on the latest LaneCast Ag Podcast. As the Maudes fight to clear their names, their legal struggle has become a rallying point for ranchers across the nation. This podcast delves into the details of the case, the response from national leaders with the National Cattlemen’s Beef Association and Public Lands Council. and the ongoing efforts to seek justice for the Maude family. https://westernagnetwork.com/ncbas-lane-maude-indictments-inspire-anger-from-caputa-to-capitol-hill #multiuse #federallands #publiclandscouncil #RancherRights #SouthDakota #FederalIndictment #CapitolHill #JusticeForRanchers #Agriculture #Cattlemen #USForestService #LegalBattle #RanchLife #RanchingCommunity #FarmersFight #ProtectOurLand #RuralAmerica #WesternJustice #publiclands #usforestservice #federaloverreach #agriculture #westernwayoflife #Maude #Maudefamily #Maudesouthdakota…
With Superior Livestock Auctions 2024 Video Royale sale concluded, Lane Nordlund shares regional prices for steer and heifer calves. Feeder steers sold mostly $5.00 8.00 lower while feeder heifers traded $2.00-6.00 lower from Superiors Week in the Rockies Sale. #calfPrices #LivestockMarket #StrongDemand #CattleTrade #MarketUpdate #AgricultureNews #FeederCattle #LivestockAuctions #CattlePrices #FarmingEconomy #CattleIndustry #MarketTrends #BeefDemand #HeiferRetention #RiskManagement #cattle #cattleprices #cattlemarkets #agriculture #ranching #rancher #ranching #livestockauctions #livestockmarketing #cattlemarket #livestockmarkets #cattle #ranch #cowboys #feedercattle #feederprices #heifers #steers #beef #cattleprices #cattlemarkets…
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LaneCast Ag Podcast
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The latest episode dives into lab-grown meat and its implications for cattle producers and the need for clear labeling and regulatory certainty. Sigrid Johannes, Senior Director of Government Affairs for the National Cattlemen’s Beef Association, discusses safety, transparency, and labeling concerns. In addition, Mary-Thomas Hart, Chief Counsel for NCBA, shares insight on the impact of the Supreme Court's decision on Chevron Deference and how it impacts agricultural regulations. #LabGrownMeat #FakeMeat #PetriDishProteins #CattleIndustry #Agriculture #FoodSafety #Transparency #ConsumerMisinformation #Microplastics #HealthRisks #ChevronDeference #SupremeCourt #RegulatoryProcesses #AgriculturalPolicy #ClearLabeling #LegislativeEngagement #RegulatoryCertainty #cattle #ranchers #ncba #cattlemarkets…
Cattle producers saw exceptional prices with the first significant cattle video auction of the year. Lane Nordlund talks with auctioneer Kyle Shobe about the results of Superior Livestock Auction's 2024 Corn Belt Classic. Just under 60,000 head of cattle were sold. Click here for the full market report. https://superiorlivestock.com/market-... #catttlemarkets #ranching #ranchers #cattleprices #cattleauction #superiorlivestock #cows #steers #heifers #livestock #livestockmarkets #livestockauctions #livestockmarketing #beef #agriculture #cattle #ranching…
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