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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Naqiyah Kicks Out the Jams!
Manage episode 216291010 series 1601951
Inhoud geleverd door Toronto Mike. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Toronto Mike of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Everything You Always Wanted to Know About PayTM Canada* (*But Were Afraid to Ask) before Naqiyah kicks out the jams.
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87 afleveringen
Manage episode 216291010 series 1601951
Inhoud geleverd door Toronto Mike. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Toronto Mike of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Everything You Always Wanted to Know About PayTM Canada* (*But Were Afraid to Ask) before Naqiyah kicks out the jams.
…
continue reading
87 afleveringen
Alle afleveringen
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1 Dana Levenson Kicks Out the Jams 1:34:38
1:34:38
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Later Afspelen
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Mike catches up with Dana Levenson before she kicks out the jams.
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1 Christopher Ward Kicks Out the Jams 1:15:34
1:15:34
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Mike catches up with Christopher Ward before he kicks out the jams.
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1 Mike Hogan Kicks Out the Jams 1:26:03
1:26:03
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Mike chats with Mike Hogan about the sudden passing of Chris Schultz and XFL and CFL discussions before he kicks out the jams.
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1 Ann Rohmer Kicks Out the Jams 1:08:55
1:08:55
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Mike catches up with Ann Rohmer before she kicks out the jams.
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1 Mark Teo Kicks Out the Jams 1:30:22
1:30:22
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Mike catches up with Mark Teo before he kicks out the jams.
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1 Steve Paikin Kicks Out the Jams 1:13:57
1:13:57
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Mike catches up with Steve Paikin before he kicks out the jams.
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1 James Duthie Kicks Out the Jams 1:36:58
1:36:58
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Mike catches up with James Duthie before he kicks out the jams.
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1 Colin D'Mello Kicks Out the Jams 1:20:42
1:20:42
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Mike chats with CTV Toronto Queen's Park Bureau Chief Colin D’Mello about leaving the anchor desk, covering Doug Ford and the back-to-school plan. Then he kicks out the jams.
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1 Farley Flex Kicks Out the Jams 1:30:27
1:30:27
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Mike catches up with Farley Flex, talking Toronto Shines, Flow 93.5 and G98.7, before he kicks out the jams.
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1 Peter Gross Kicks Out the Jams! 1:39:06
1:39:06
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Mike catches up with Peter Gross before he kicks out the jams.
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1 Rick Hodge Kicks Out the Jams! 1:25:46
1:25:46
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Mike catches up with Rick Hodge before Rick kicks out the jams.
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1 Eric Alper Kicks Out the Jams! 1:02:28
1:02:28
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Mike catches up with musicologist Eric Alper before he kicks out the jams.
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1 Sammy Kohn Kicks Out the Jams! 1:28:49
1:28:49
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Mike catches up with Sammy Kohn before he kicks out his ten favourite Canadian jams.
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1 Banjo Dunc Kicks Out the Jams! 1:38:36
1:38:36
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Mike chats with Banjo Dunc about his work with Whiskey Jack and more before he kicks out the jams.
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1 Brian Master Kicks Out the Jams! 1:35:16
1:35:16
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Mike catches up with Brian Master before they play and discuss his 10 favourite songs of all-time.
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