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Inhoud geleverd door Chloe Thomas. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Chloe Thomas of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B

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Manage episode 420835229 series 3270990
Inhoud geleverd door Chloe Thomas. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Chloe Thomas of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base.

In this episode, we discuss:

  • How to build a successful B2B eCommerce strategy
  • Understanding the needs of B2B customers
  • Tailoring the experience
  • The long-term benefits of B2B eCommerce

Dive in:

[04:51] B2B offers scalable, economical way to expand.

[08:26] Selling to businesses requires different strategy.

[09:45] Merchants must plan and market for success.

[14:16] Biggest used features of the SparkLayer system.

[17:06] 50-50 split between experienced and new B2B merchants.

[20:34] Insider Tips from Alex!

Find the notes here: https://keepopt.com/206

Download Shopify's new industry report >> https://keepopt.com/shopify

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

229 afleveringen

Artwork
iconDelen
 
Manage episode 420835229 series 3270990
Inhoud geleverd door Chloe Thomas. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Chloe Thomas of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base.

In this episode, we discuss:

  • How to build a successful B2B eCommerce strategy
  • Understanding the needs of B2B customers
  • Tailoring the experience
  • The long-term benefits of B2B eCommerce

Dive in:

[04:51] B2B offers scalable, economical way to expand.

[08:26] Selling to businesses requires different strategy.

[09:45] Merchants must plan and market for success.

[14:16] Biggest used features of the SparkLayer system.

[17:06] 50-50 split between experienced and new B2B merchants.

[20:34] Insider Tips from Alex!

Find the notes here: https://keepopt.com/206

Download Shopify's new industry report >> https://keepopt.com/shopify

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

229 afleveringen

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