Offline Marketing: New Data & Attribution Strategies for eCommerce Brands with Jo Young, UniFida

Keep Optimising

Jo Young is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995!

In this episode, we discuss:

• Breaking down the silos and integrating marketing channels
• The importance of cost and ROI
• Looking beyond last-touch attribution
• Sustainability integration

Dive in:

[04:29] Tracking marketing impact through direct and indirect means.

[08:53] Traditional marketing measurement uses complex tracking mechanisms.

[12:47] Measurement complexity, silo breakdown, techniques combination effectiveness.

[13:58] Integrating all marketing activities for effective attribution.

[19:27] Factor cost calculations into cross-channel marketing decisions.

[22:03] Sustainability in marketing is gaining popularity.

[23:43] Insider Tips from Jo!

Find the notes here: https://keepopt.com/214

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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