"Create A Relationship With The Customer Where You Are The Expert"

Keep It Clean! - A Pro Cleaning Industry Podcast

In this episode I interview Larry Cooper, formerly of the Professional Cleaning Network and now producer of The Experience Convention and Trade Show. Larry has been a tireless volunteer in the cleaning and restoration industry, working with regional cleaning and restoration trade associations and the Institute of Inspection, Cleaning and Restoration Certification (IICRC) for over 35 years.

In the podcast Larry talks about the beginnings of his cleaning and restoration career, the challenges he faced and how he and his team overcame a multitude of obstacles. Larry talks about the importance of education and the value of relationships with customers and suppliers and how those connections helped him achieve millions of dollars in sales volume. He talks about the absolute necessity of business planning and how those planning sessions literally changed everything.

Listen as Larry explains how he and his wife Tryna built an extremely successful business and family life by taking advice from industry mentors and as they continue to have the family life today as their business has moved on to another role in the cleaning and restoration industry. Larry continues to bring people and ideas together to further his vision for how cleaning and restoration should be considered as essential now and into the future.