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Click-to-Cancel: How the FTC is Transforming Subscription Practices
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In this episode, we dive into the FTC's groundbreaking "click-to-cancel" rule, designed to make subscription cancellations as easy as sign-ups. Learn about the evolution of this rule, its origins in the 1973 Negative Option Rule, and the 16,000 public comments that shaped its final form. We'll discuss the key provisions, including transparency requirements, informed consent, and streamlined cancellation processes, and unpack the implications for both consumers and businesses. Join us as we explore how this rule is tackling deceptive practices and reshaping the subscription economy.
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https://kabir.buzzsprout.com
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https://www.youtube.com/@kabirtechdives
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