#629: How to Discover, Live, and Monetize Our Values with Jacqui Bowman

John Kitchens Coach Podcast | Life. Coaching. Real Estate

How to Discover, Live, and Monetize Our Values with Jacqui Bowman and John Kitchens

During the episode, John and his guest Jacqui Bowman explore how identifying core values can significantly boost motivation, improve happiness, and serve as a framework for personal and business development. John reflects on how this exercise encouraged him to revisit his core strengths, especially through tools like the VIA Character Strengths assessment from the University of Pennsylvania. This episode is packed with practical steps and personal insights that will inspire listeners to take action in their own lives.

Why Core Values Matter for Success

The conversation starts with an important reminder: your core values are your internal compass. They guide your decisions and how you spend your time, and ultimately shape your success. Whether in your personal life or business, these values help you stay aligned with what truly matters. John explains how living according to your values gives you a sense of purpose and helps eliminate the need for external motivation. When you're working in your "highest value space," you’re naturally energized and driven to achieve more.

Key Takeaways on Core Values and Motivation:

1. Core Values as Filters: Values are the decision-makers of your life. They influence how you spend your time and energy. Once you identify them, you'll be able to focus on what truly matters and cut out distractions.
2. The Power of Self-Discovery: Discovering your core values and strengths can be a game-changer for your personal happiness and business success. Understanding what makes you tick can bring clarity to your decisions and goals.
3. Intrinsic Motivation: When you're aligned with your core values, motivation comes from within. John emphasizes that working in your highest value space means you no longer need to force yourself to do things — you naturally feel excited and energized to take action.

The VIA Character Strengths Assessment

John shares his experience with the VIA Character Strengths assessment, a powerful tool developed by the University of Pennsylvania to help individuals understand their core strengths. Based on 240 questions, this assessment uncovers your top strengths, which can then be aligned with your core values to create a personalized roadmap to success. John highlights that knowing your character strengths is like having a "cheat code" for life — it allows you to work smarter, not harder, by focusing on areas where you naturally excel.

John’s Key Character Strengths:

• Capacity to Love and Be Loved: This strength fuels John’s passion for coaching and helping others transform their lives.
• Leadership and Coaching: John talks about how his love for coaching aligns with his core values, giving him boundless energy and a sense of fulfillment.
• Gratitude and Optimism: John shares how focusing on gratitude and optimism helps him overcome challenges and stay motivated.

Dr. Demartini’s Core Value Exercise

The heart of the episode revolves around Dr. Demartini’s core value exercise, which is designed to uncover your deepest values by answering 13 insightful questions. John and his guest walk through these questions in real time, showing listeners how this exercise can reveal patterns and areas where they may not have realized their true motivations.

Sample Questions from the Exercise:

• How do you spend your personal space? (Look at the things that fill your surroundings, as they often reflect what you value most.)
• How do you spend your time? (We make time for the things that matter most to us. If you’re always running out of time, it may be because your priorities aren't aligned.)
• How do you spend your energy? (If something drains you, it may not align with your core values. On the other hand, what gives you energy is likely connected to what you truly value.)

As John walks through the questions, he provides examples from his own life, highlighting how core values influence everything from his coaching approach to his relationships.

Monetizing Your Core Values

One of the most exciting parts of the conversation is when John and his guest discuss how you can monetize your core values. By understanding what drives you, you can create opportunities to build a career or business around your passions. Whether it’s through coaching, creating products, or offering services, John explains how aligning your values with your work can lead to financial and emotional success.

Real-Life Examples:

Turning Passions into Profits: John shares inspiring stories of people who have monetized their unique values — from someone who loves dogs and turned that into a pet photography business, to another who built a rental service for cats.

Leveraging Strengths for Business Growth: By focusing on your core strengths, you can create a business that feels effortless and energizing. When you align your work with your values, you don’t just create a career — you build a fulfilling life.

Practical Steps for Listeners John encourages listeners to take immediate action by:

1. Completing the VIA Character Strengths assessment at AuthenticHappiness.org to uncover their strengths.
2. Going through the Core Value exercise to identify the top three values that guide their decisions and daily life.
3. Exploring ways to monetize their core values, whether in their current job, side business, or entirely new venture.

Inspiration for Entrepreneurs and Leaders

This episode is particularly valuable for entrepreneurs, business owners, and leaders looking to align their personal values with their business goals. John’s message is clear: when you know yourself and your values, you can lead with confidence, make better decisions, and ultimately create the life and business you’ve always wanted.

If you’re ready to take your personal and business growth to the next level, start by discovering your core values. Take the VIA Character Strengths assessment, reflect on Dr. Demartini’s exercise, and explore how you can build a business that aligns with who you truly are.

Resources Mentioned:

VIA Character Strengths Assessment: AuthenticHappiness.org Dr. Demartini’s Core Value Exercise (Link to resource) Learn more about John Kitchens: JohnKitchens.co

Tune in Now:

Ready to align your core values with your business and personal success? Don’t miss this episode! Hit play and let John guide you through this transformative process.