FW069 - Online advertising and retargetting with AdRoll - Adam Berke President CMO AdRoll en Jelle Drijver | Frankwatching.com

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"If you have a limmited marketing budget (as most marketers do) it's much more effective to cherry-pick the best performing ad units from across platforms then having them be siloed in those platforms because then you'll be getting the good with the bad. We can perform better optimisation for a limited budget"

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