Smashed AF - Side B

Jake and Dave Yapp‘s Audio Freqs

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Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

10 dagen geleden27:29

Later Afspelen

Lijsten

Vind ik leuk

Leuk

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

3 jaar geleden 48:38

MP3•Thuis aflevering

60 afleveringen

#Music #Swanburst Media

Jake and Dave Yapp‘s Audio Freqs

Smashed AF - Side B

Jake and Dave Yapp‘s Audio Freqs

published 3 jaar geleden

MP3•Thuis aflevering

60 afleveringen

#Music #Swanburst Media

Alle afleveringen

Jake and Dave Yapp‘s Audio Freqs

1
Toon AF - Side B 54:36

2 years geleden54:36

54:36

A SEISMIC episode, with big announcements all OVER the shop. Also, it's quite funny. But when you've heard it, you'll probably want to head over to www.ko-fi.com/audiofreqs xx

Jake and Dave Yapp‘s Audio Freqs

1
Toon AF - Side A 1:01:53

2 years geleden1:01:53

1:01:53

The first side of our romp through the world of animated audio. Featuring an utterly gobsmacking revelation about Pingu. No, I mean it.

Jake and Dave Yapp‘s Audio Freqs

1
Carry On AF 48:39

2 years geleden48:39

48:39

Being a highly trepidatious 'romp' through one of the most 'popular' and 'successful' British movie franchises of all time, namely the Carry On films. TW: Contains Swanee Whistle.

Jake and Dave Yapp‘s Audio Freqs

1
Doggy AF - Side B 50:06

2 years geleden50:06

50:06

sir sorry sir sorry its late sir but the dog ate it Presenting a second hack up the Dog Park of esoteric audio, as Davey stands patiently by Jacob, wishing he didn't insist on making eye contact throughout, before resignedly fishing in his pocket for one of those little black bags.

Jake and Dave Yapp‘s Audio Freqs

1
Doggy AF - Side A 1:03:06

2 years geleden1:03:06

1:03:06

In an episode which sprawls like a labrador on a cream sofa after a long and muddy autumnal walk, we take in dogs*, Beyonce, Trick or Treating Memories, even though we're not doing a halloween special, and there are a lot of sodding quizzes. But we have FUN, MAKING MEMORIES. All of which I have forgotten. There was definitely a bit I meant to edit out but didn't. We're so sorry, Jesus. *I'm not taking in dogs any more. Just a very scratchy cat, apparently.…

Jake and Dave Yapp‘s Audio Freqs

1
SPECIAL DOUBLE CASSETTE BONUS Anniversary AF - Side C 53:02

2 years geleden53:02

53:02

Really, some would argue, somewhat over-milking our first anniversary, since we're now more than 6% through the second year. But, you know. STUFF is GOING ON, ok? But thank you for bearing with us, and sorry for the late-running of your scheduled Friday service etc. Back to normal next week, I PROMISE xxx…

Jake and Dave Yapp‘s Audio Freqs

1
Anniversary AF - Side B 49:35

2 years geleden49:35

49:35

In which we continue our celebration of the podcast's first anniversary to an increasingly inappropriate degree, but ACTUALLY there is some properly BATSO audio in there, so maybe you should turn down your RANT KNOB. There's a THIRD tranche, if you're interested, over at www.ko-fi.com/audiofreqs for the people who are so extraordinarily generous in supporting what we do. Just saying. But maybe I should turn down my WHEEDLE KNOB.…

Jake and Dave Yapp‘s Audio Freqs

1
Anniversary AF - Side A 51:54

3 years geleden51:54

51:54

Part of a SPECIAL, DOUBLE-CASSETTE, TRIPLE-SIDED edition. We're looking back at some of the topics we covered in the last year BUT WAIT WAIT - it's ALL FRESH and NEW STUFF. And as part of our first anniversary celebrations, we're making this week's bonus available to all - so look out for a special extra episode next week! Hugs and that xxx…

Jake and Dave Yapp‘s Audio Freqs

1
2UP AF 44:37

3 years geleden44:37

44:37

Continuing our deep dive into Video Game sound and music. This time it's an Italian Job. I think. It was a week ago now, so I have definitely forgotten. Everything. Also, apologies if you downloaded the original version of this episode and couldn't hear any music. The wheels are NOT falling off and actually we're putting in bold measures to build the economy and keep britain strong ok xxx…

Jake and Dave Yapp‘s Audio Freqs

1
1UP AF 45:21

3 years geleden45:21

45:21

In which we celebrate our fiftieth episode in true Audio Freq style, arriving late and with a missing kingle at the top and the music bed running a 44.1/48KHz sampling mismatch. Ennnjjjoyyyyy ittttttttt xx

Jake and Dave Yapp‘s Audio Freqs

1
Many Happy AF - Side B 48:33

3 years geleden48:33

48:33

And really, the Birthday party is in full swing, by which I mean I've been sick and burst into tears and had to come upstairs with my yellow towel. Jake and Dave take a birthday trip through some of the least celebratory birthday songs ever written. Hope it's your birthday! Hope this doesn't wreck it! xxx…

Jake and Dave Yapp‘s Audio Freqs

1
Many Happy AF - Side A 46:20

3 years geleden46:20

46:20

In which I spectacularly fail to mark the half century of one of the most important people in my life. But HI HO I BRING JOLLY CHAOS, and I'm going to pretend to myself that counts for something. Enjoy xxx

Jake and Dave Yapp‘s Audio Freqs

1
Smashed AF - Side B 48:38

3 years geleden48:38

48:38

Jake and Dave Yapp‘s Audio Freqs

1
Smashed AF - Side A 53:44

3 years geleden53:44

53:44

It's not easy, being green. Or angry. Today's episode, brought to you in sparkling holiday-grade audio (actually, Davey sounds fine, but I sound awful. I just mean editorially) is all about everyone's favourite anger-management epic failure. Enjoy!

Jake and Dave Yapp‘s Audio Freqs

1
Rollin’ AF- Side B 57:27

3 years geleden57:27

57:27

In which I present this week's episode late and of an inferior quality. In rock and roll terms, I guess this is bang on, but I am neither rocker nor roller, and therefore I believe I have acted fraudulently. I sincerely apologise.

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