How to Use Content to Start Conversations

Jack Rants with Modern Bankers

Welcome to Jack Rants with Brynne, where we dive deep into the power of content in sparking meaningful conversations. In this episode, we explore 'How to Use Content to Start Conversations' through insightful discussions between Jack Hubbard and Brynne Tillman. Discover the art of leveraging content to initiate valuable interactions, as Jack shares his personal experience of using content to engage with Neil Ford. Brynne emphasizes the importance of earning the right to engage in conversations by providing valuable content that resonates with prospects. From understanding your prospect's needs to crafting tailored content at different stages of the sales cycle, Jack and Brynne explore various strategies, including the use of polls, personalized messaging, and engaging comments. Learn how to create content that not only educates but also fosters genuine connections, ultimately leading to meaningful conversations and business opportunities. Join us as we unravel the power of content in building relationships, one conversation at a time.