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Matt Logue - ”I’d rather figure out the route by walking down the path”
Manage episode 344187789 series 3405369
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Matthew Logue is the co-founder of the greater, a marketing strategy consultancy with the goal of achieving new heights for businesses through purpose-led strategy. 50% of the agency's net profit is invested back into meaningful causes.
After graduating from the Ivey School of Business at Western, Matt spent 4 years at Maple Leaf Foods and then took a chance on a small sponsorship agency to work with sports business legend Brian Cooper.
Matt was continually promoted (over 10 years) to the position of Executive Vice-President and Chief Operating Officer of S&E Sponsorship Group. He played a significant role in quadrupling the size of the agency and had the opportunity to work with major properties like the NHL, Toronto Maple Leafs, Toronto Raptors, CFL and more. He had an impact on global deals like the Scotiabank Arena naming rights partnership and the Sun Life jersey patch on the Raptors uniform.
Matt played a role in the sale of S&E to Dentsu Aegis Network and stepped down as President of MKTG Canada (the new agency name) in 2019. He explored different opportunities - even considered buying a restaurant - before co-founding the greater, which has a different type of agency model.
Beyond work, Matt believes strongly in being on the front lines of not-for-profits. He's been a long-time volunteer with The 519, Sponsorship Marketing Council of Canada and other great organizations.
You can find out more about his business at thegreater.ca
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