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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Internet Archive - Collection: podcasts
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Inhoud geleverd door Internet Archive - Collection: podcasts. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Internet Archive - Collection: podcasts of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
The most recent additions to the Internet Archive collections. This RSS feed is generated dynamically
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706 afleveringen
Markeer allemaal (on)gespeeld ...
Manage series 2524337
Inhoud geleverd door Internet Archive - Collection: podcasts. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Internet Archive - Collection: podcasts of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
The most recent additions to the Internet Archive collections. This RSS feed is generated dynamically
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continue reading
706 afleveringen
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Internet Archive - Collection: podcasts
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The time between Christmas and New Years is unusual. It can feel like a season of unending turkey sandwiches where time stands still. Join Bridge Church for our annual online special where we will witness special talents from people in the church, sing songs of praise to God, and hear a message to p.... This item belongs to: audio/podcasts_miscellaneous. This item has files of the following types: Archive BitTorrent, Columbia Peaks, Item Tile, Metadata, PNG, Spectrogram, VBR MP3…
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Internet Archive - Collection: podcasts
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Each one of us offers degrees of leadership in our different spheres of life. Within those we make decisions that affect ourselves and others. In stark contrast with many of the practices of leadership in the world today, Christian leadership involves community, humility and many potent opportunitie.... This item belongs to: audio/podcasts_miscellaneous. This item has files of the following types: Archive BitTorrent, Columbia Peaks, Item Tile, Metadata, PNG, Spectrogram, VBR MP3…
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Internet Archive - Collection: podcasts
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The Israelites have finally made it to Mount Sinai, and the glory of God, who saves them unconditionally, is displayed. But what does it mean to be God's chosen people? What does being the covenant people of the Creator look like? Join us this week at Bridge Church as we learn how gratitude, honour,.... This item belongs to: audio/podcasts_miscellaneous. This item has files of the following types: Archive BitTorrent, Columbia Peaks, Item Tile, Metadata, PNG, Spectrogram, VBR MP3…
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Internet Archive - Collection: podcasts
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While the first commandment was about WHO to worship, the second commandment speaks to the HOW of worship. Through our life experience, cultural surroundings, and personal brokenness we can project onto God all sorts of different images.... This item belongs to: audio/podcasts_miscellaneous. This item has files of the following types: Archive BitTorrent, Columbia Peaks, Item Tile, Metadata, PNG, Spectrogram, VBR MP3…
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Internet Archive - Collection: podcasts
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Leslie gave the keynote address at the Centre for Inquiry Canada's Annual General Meeting in March. That address is today's special episode of Podcast for Inquiry. Leslie talks about the principles underlying the podcast, the rules and guidelines they led to, and some of the difficult decisions thos.... This item belongs to: audio/podcasts_miscellaneous. This item has files of the following types: Archive BitTorrent, Columbia Peaks, Item Tile, Metadata, PNG, Spectrogram, VBR MP3…
Kat McLeod is passionate about dispelling misinformation, especially regarding herbal remedies. Taking herbal supplements nearly killed her, so she volunteers at the University of Alberta as a mentor for pharmacy and medical students, arming them with the knowledge that can hopefully prevent the kin.... This item belongs to: audio/podcasts_miscellaneous. This item has files of the following types: Archive BitTorrent, Columbia Peaks, Item Tile, Metadata, PNG, Spectrogram, VBR MP3…
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Internet Archive - Collection: podcasts
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The Ten Commitments come from the American Humanist Association's Center for Education. They \"represent our shared humanistic values and principles that promote a democratic world in which every individual's worth and dignity is respected, nurtured, and supported, and where human freedom and ethica.... This item belongs to: audio/podcasts_miscellaneous. This item has files of the following types: Archive BitTorrent, Columbia Peaks, Item Tile, Metadata, PNG, Spectrogram, VBR MP3…
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Internet Archive - Collection: podcasts
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Andrew Seidel (@AndrewLSeidel) is the author of The Founding Myth: Why Christian Nationalism is un-American, and works for Americans United for Separation of Church and State. He and Leslie discuss the birth of the United States and its founding documents.... This item belongs to: audio/podcasts_miscellaneous. This item has files of the following types: Archive BitTorrent, Columbia Peaks, Item Tile, Metadata, PNG, Spectrogram, VBR MP3…
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Internet Archive - Collection: podcasts
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Dr. Ralph Lewis is an Associate Professor at the University of Toronto, a practicing psychiatrist, and blogs for Psychology Today. Leslie and Dr. Lewis explore the themes in his book, \"Finding Purpose in a Godless World: Why We Care Even if the Universe Doesn't\", including addressing some key que.... This item belongs to: audio/podcasts_miscellaneous. This item has files of the following types: Archive BitTorrent, Columbia Peaks, Item Tile, Metadata, PNG, Spectrogram, VBR MP3…
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Internet Archive - Collection: podcasts
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Robin Reames is the incoming Culbertson Chair of English at Indiana University. She researches and writes about the history of ideas, particularly lost ideas from the ancient Greek rhetorical tradition that can enrich our lives today.... This item belongs to: audio/podcasts_miscellaneous. This item has files of the following types: Archive BitTorrent, Columbia Peaks, Item Tile, Metadata, PNG, Spectrogram, VBR MP3…
Carolyn Biltoft received her PhD in World History from Princeton University in 2010. Her work fuses the tools of world history, intellectual history, cultural studies and critical theory. Carolyn has thought deeply about the nature of truth, and realized that each person necessarily has an incomplet.... This item belongs to: audio/podcasts_miscellaneous. This item has files of the following types: Archive BitTorrent, Columbia Peaks, Item Tile, Metadata, PNG, Spectrogram, VBR MP3…
Dr. Kelly Weinersmith (@FuSchmu) is the co-author (with her husband Zach) of Soonish and A City on Mars. Kelly maintains that while having humans living off Earth would be awesome, we're simply not ready for it yet.... This item belongs to: audio/podcasts_miscellaneous. This item has files of the following types: Archive BitTorrent, Columbia Peaks, Item Tile, Metadata, PNG, Spectrogram, VBR MP3…
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Internet Archive - Collection: podcasts
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Anti-natalism is the philosophical idea that choosing to have children is an unethical act. Mark explains what anti-natalism is, as well as what it isn't, and describes how he came to subscribe to anti-natalist thought. Learn more about anti-natalism from the Internet Encyclopedia of Philosophy (ht.... This item belongs to: audio/podcasts_miscellaneous. This item has files of the following types: Archive BitTorrent, Columbia Peaks, Item Tile, Metadata, PNG, Spectrogram, VBR MP3…
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Internet Archive - Collection: podcasts
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Everyone is vulnerable to fallacies that can lead to misunderstanding scientific topics. In her book (written with Barbara Hofer), Science Denial: Why It Happens and What To Do About It, Gale investigates many of these, including:Cognitive biasesEmotionsMotivated reasoning Identities Gale also exp.... This item belongs to: audio/podcasts_miscellaneous. This item has files of the following types: Archive BitTorrent, Columbia Peaks, Item Tile, Metadata, PNG, Spectrogram, VBR MP3…
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Internet Archive - Collection: podcasts
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5Greg Oliver, founder and president of the Canadian Secular Alliance, believes that governments should not favour one faith over another, nor believers over non-believers. That three Canadian provinces continue to this day to fully fund a Separate school system for a single faith - Catholicism - is .... This item belongs to: audio/podcasts_miscellaneous. This item has files of the following types: Archive BitTorrent, Columbia Peaks, Item Tile, Metadata, PNG, Spectrogram, VBR MP3…
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