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Business Weekly: How influencers break the internet
Manage episode 317166117 series 2806638
Olivia Yallop is a strategist, creative and trend analyser, whose new book Break the Internet lifts the lid on how the influencer economy works. She speaks with Carl Miller, Research Director of the Centre for the Analysis of Social Media at Demos about her approach to creating the book, which included visiting a VIP influencer party with a million-follower policy and a trip to influencer bootcamp along the way.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
1135 afleveringen
Manage episode 317166117 series 2806638
Olivia Yallop is a strategist, creative and trend analyser, whose new book Break the Internet lifts the lid on how the influencer economy works. She speaks with Carl Miller, Research Director of the Centre for the Analysis of Social Media at Demos about her approach to creating the book, which included visiting a VIP influencer party with a million-follower policy and a trip to influencer bootcamp along the way.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
1135 afleveringen
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