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EP 63: Getting TOFU Prospects from Consideration to Trial
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In this episode of Instant Expertise: Marketing, XPROMOS' founders share insights on what kind of offers convert at the top-of-the-funnel as your prospect moves from awareness to consideration. At this point in their customer journey, your prospect is considering your brand (and other solutions). The role of your content and offers at this stage is to help guide them to the trial step in their journey.
Listen to EP 62 to discover the best performing Demand Gen offers and content TOFU in the Awareness stage of the customer journey.
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