The Real Reason Your Podcast Isn't Converting | Brandon Lucero

Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting, Marketing, Psychology

You know when you listen to a podcast episode and you’re like, “This is creepy. It’s like they made this just for me. How did they know I needed this?! Are they in my brain?! Woah. HOW DID THEY KNOW?!" (Well. It’s me, hi. I’m doing it again).

Look, no one (and I mean absolutely no one) starts a podcast and says, "I want to put all this effort in and get zero return." You *want* to reach millions with your message. You *want* a bingeworthy show that people rave about with their friends.

And it sure would be nice to convert at least some of your listeners to clients and customers, wouldn't it?

If you’re like, ummm DUH, YES then pay attention because you’re about to learn how to drive more conversions by communicating in a way that makes your listener pay attention while creating demand for whatever product or service you offer.

My friend and mentor Brandon Lucero is a master at the art of persuasive communication, and he joins us inside this bonus episode to show you the top reasons why your listeners aren’t converting to clients — and how to fix it.

So if you’re ready to get more listeners saying “OMG, you’re in my head” and “How can I work with you?!" hit play and let’s dive in.

1:18 - The Real Reason Your Podcast Isn't Converting

4:12 - The Biggest Mistake Causing Your Podcast Episodes to Get Overlooked

8:06 - Do You Really Solve a Problem for Your Audience? (Hint: You Do)

11:10 - Why Talking About Problems Makes People Feel Heard, Not Hopeless

13:04 - 5 Signs It's Time to Pivot Your Podcast Topics

Episode Links:

• Check out Brandon Lucero's podcast: The New Generation Entrepreneur
• Connect with Brandon

Other Episodes You’ll Enjoy:

• 4 Powerful Techniques to Keep Listeners Engaged Throughout Every Episode
• 3 Surprising Content Mistakes that Are Costing You Clients

→ This episode was recorded on the Deity VO-7U

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