The Biggest Mistakes Podcasters Make with Paid Ads | Mike Wiston

Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting, Marketing, Psychology

Wondering if paid ads are the right move to grow your podcast, or if they’re a waste of your time and money? In this episode, I'm joined by Mike Wiston, co-founder of MowPod, to dive deep into the right (and wrong) ways to use paid ads to grow your show.

We tackle why jumping into paid ads too soon can lead to wasted dollars and disappointing results, and how building a solid organic growth engine is the key to making your ad dollars count. Mike also shares insights on understanding your metrics, avoiding costly mistakes, and creating a listener-centric community that drives genuine engagement.

So if you’re wondering when it’s the right time to invest in ads or how to turn paid traffic into a loyal podcast audience, hit play and let's dive in.

0:26 - Why Running Podcast Ads Too Soon Is a Waste of Money

2:05 - Know These Metrics Before You Spend on Podcast Ads

4:54 - How to Tell When Your Show is Ready for Paid Growth

8:34 - Why a Listener-Centric Show Equals a Higher Podcast Ad ROI

10:42 - The Ethics of Running Ads for Your Podcast

Episode Links:

• Want to save on your next MowPod ad campaign? Use our discount link

Other Episodes You’ll Enjoy:

• How to Know Which Paid Ad Strategies are Right For Your Show

→ This episode was recorded on the Deity VO-7U

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