Do single keyword ad groups (SKAGs) still work in Google Ads?

Inside Google Ads with Jyll Saskin Gales

It's time to tackle the controversial SKAG strategy (single keyword ad groups) and explore its relevance in 2024. In Episode 33 of Inside Google Ads, host Jyll Saskin Gales discusses the pros and cons of SKAGs, and whether she recommends this keyword strategy. She also discusses how to strike the right balance between control and automation in your Google Ads strategy. Plus, Jyll shares her top tips for spying on your competitors' keywords, including her unique indirect competitor targeting strategy.
Topics discussed in this episode include:

• The pros and cons of SKAGs
• The importance of exact match keywords
• How to balance control and automation in your keyword strategy
• Insider tips for spying on your competitors
• Indirect Competitor Targeting

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode33
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Google Ads Account Audit
Jyll's Google Ads account audits are so helpful in driving better results that Google reps are recommending her to their clients. Get your account audited by "The Google Pro" - Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode33

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