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Getting More Revenue From Existing Customers Using A Segmentation Strategy (Part 1)
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About Today’s Topic
In episode 29, Audrey talked about customer retention, referral and upselling strategies. In the next 2 episodes she’s going to break down really great strategies for increasing revenue with your current customers.
When trying to increase revenue from existing customers using a segmentation strategy, you can increase your profits by 25-95% just by focusing your attention on one key point: awareness. Most of your customers have tunnel vision and will only focus on the one thing that you offer them as a service. This is where awareness comes into play. It is your job to make your customer aware of all the things you offer and do well. To do that, you can use a segmentation strategy based on what goal you want to achieve.
Links Mentioned In This Episode:
Link for increased spend existing customers
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
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Acknowledgements
This show is produced in partnership with KPPF, the Power of Community, and is part of the KPPF Podcast Network. See all of the KPPF Podcast Network shows at https://kppfradio.com/podcasts/
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