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PR in the Post-Truth Era - The New Crisis Management
Manage episode 180895786 series 1456351
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In this inaugural episode of the InkHouse InkCast series, InkHouse CEO and Co-founder Beth Monaghan sits down with SVP and host Samantha McGarry to explore the state of PR and crisis communications in the post-truth era. The discussion leads to an engaging look at how building good will now can shorten your exposure during times of crisis. In addition, Monaghan shares her views on how creating integrated campaigns enables organizations to gain visibility across all channels and reach the right audience.
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