Katie Sturino (@katiesturino) on losing most of her income and why her company Megababe is giving away hand sanitizer

Influencer Business: A podcast by Trove

Katie Sturino (@katiesturino) an influencer, activist and entrepreneur joins us on this episode of influencer business to share what her life has been like during the crisis. Katie runs four different businesses, including the innovative beauty brand Megababe that sells hand sanitizer, one of the most sought after products during the pandemic. Katie gives us an inside look at what it is like dealing with the demand and why she decided to give a lot of hand sanitizer away instead of maximizing profits. She also dives into what it was like to see 2/3 of her projected income evaporate in a matter of days and how she is dealing with that. And finally, we talk TikTok and why it is giving her so much anxiety. It is a wide-ranging conversation covering a lot of topics with a woman who is really doing it all.
For more about Katie & Megababe:
MEGABABE is an innovative beauty brand offering non-toxic, solution-oriented products that allow people to feel more comfortable and confident in their own skin.
Find Katie on Instagram: @katiesturino
Find MEGABABE on Instagram: @megababe

For more about Trove:
@trovebusiness
www.trovebusiness.com