Ep 352 - Aligning Marketing with the Development Process with Benoit Scappazzoni

Indie Game Movement - The podcast about the business and marketing of indie games.

Inhoud geleverd door RenGen Media, Andrew Pappas, and Game Marketing Strategist. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door RenGen Media, Andrew Pappas, and Game Marketing Strategist of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

18d ago 1:11:48

MP3•Thuis aflevering

Typically when looking at marketing and development, many see these areas as being completely different, therefor becoming siloed. But in doing so, this can easily lead to lots of missed opportunities, creating more friction and challenges in creating visibility and momentum that projects need. So today, we're going to delve into insights and proven strategies that can align marketing with development seamlessly, from concept and prototypes to just before release, allowing indie studios and devs to be empowered and maixmize their game's full potential. Episode Shownotes Link:

159 afleveringen

#Business #Marketing #Gamedevelopment #Gamemarketing #Indiegamemarketing #Video Games #Tech #RenGen Media #Andrew Pappas #Game Marketing Strategist #Lifestyle #Videogame